Content & Community Manager

About Shef

About the Role

Responsibilities

• Manage and execute content calendar across all channels (Instagram, TikTok, blog, email, SMS)
• Create authentic, engaging content using tools like CapCut—from ideation to final edit
• Coordinate and manage photo and video shoots with creative and talent when higher production value is needed
• Manage external content creators to produce creative for organic & paid social channels (with a focus on Meta and TikTok)

• Use data and testing to optimize content performance across channels
• Own influencer campaigns from beginning to end– from sourcing influencers, developing briefs, managing budgets and relationships
• Manage digital & brand partnerships that drive business impact
• Develop and manage experiential marketing programs including food events, pop-ups, and community activations
• Analyze channel performance and optimize strategies based on insights

• Grow and engage Instagram and TikTok audiences through consistent, on-brand content
• Respond to comments and foster meaningful community discussions
• Monitor trends and adapt content strategy to capitalize on viral moments
• Build systems for consistent posting and engagement while maintaining authentic community feel

• Create automated content workflows using scheduling tools, content management systems, and simple integrations
• Use AI tools for content ideation, caption writing, and basic editing to scale output
• Build systems for content repurposing across multiple channels and formats
• Experiment with new tools and platforms to create more efficient content creation processes

Qualifications

• Experience creating content for social platforms with proven growth results
• Experience with performance creative for paid advertising
• Hands-on video creation and editing skills (CapCut, similar tools)
• Familiarity with AI content creation tools (ChatGPT, Midjourney, etc.)
• Basic technical skills—you've built something, automated something, vibe coded something into the world
• Data-driven mindset with ability to measure and optimize content performance
• Understanding of conversion funnels and how content drives business metrics
• Scrappy execution style with strategic thinking approach

• Experience in food, lifestyle, or marketplace content
• Basic coding knowledge or experience with no-code automation tools
• Influencer marketing or partnership experience
• Comfortable with being on camera and chronically online