Content Lead – Copywriting & Messaging (m/f/d)

<p><strong>A career driven by you.</strong></p> <p>Join AutoProff and experience life in the fast lane. As part of the AutoScout24 Group, we are transforming the way used cars are traded across Europe. We operate in a fast-moving <strong>B2B marketplace</strong> where <strong>content</strong>, <strong>copywriting</strong>, and <strong>clear messaging</strong> directly impact brand perception, product adoption, and business growth.</p> <p>This is a role for experienced content professionals who want to combine <strong>hands-on writing</strong> with <strong>content strategy ownership</strong> in a dynamic, cross-functional environment.</p> <p>For a career where you can shape how a product and brand communicate across markets, join our international community.</p> <p><strong>Why this role is unique</strong></p> <ul> <li>Key role in shaping <strong>content strategy</strong> and <strong>brand communication</strong> across Europe</li> <li>Strong focus on <strong>hands-on copywriting</strong> across multiple channels</li> <li>Direct impact on <strong>brand consistency</strong>, <strong>user experience</strong>, and conversion</li> <li>Ownership of <strong>tone-of-voice</strong> and messaging across teams</li> <li>Part of a <strong>lean, high-performing team</strong></li> </ul> <p><strong>What you’ll do</strong></p> <ul> <li>Write clear, engaging <strong>copy</strong> across campaigns, web, email, and product experiences</li> <li>Develop <strong>content</strong> for sales enablement and marketing materials</li> <li>Ensure alignment with <strong>positioning</strong>, value propositions, and GTM priorities</li> <li>Adapt messaging across <strong>audiences</strong>, markets, and funnel stages</li> <li>Own the <strong>content calendar</strong> and contribute to overall content planning</li> <li>Define and maintain <strong>tone-of-voice</strong> and messaging guidelines</li> <li>Review and improve content to ensure <strong>quality and consistency</strong> across channels</li> </ul> <p><strong>What you’ll bring</strong></p> <ul> <li>4+ years of experience in <strong>copywriting</strong> or <strong>content roles</strong>, ideally in B2B, SaaS, or tech</li> <li>C2 - Level <strong>Danish</strong> and C1 -Level&nbsp;<strong>English&nbsp;</strong>skills</li> <li>Experience across <strong>short-form and long-form content</strong></li> <li>Strong ability to structure <strong>messaging</strong> and write for specific outcomes</li> <li>Experience working cross-functionally with <strong>Marketing</strong>, <strong>Product</strong>, and <strong>Design</strong></li> <li>Experience building and applying <strong>content guidelines</strong></li> <li>Strong attention to detail and editorial judgment</li> <li>Confidence using <strong>AI tools</strong> while maintaining high content quality</li> </ul> <p><strong>Nice to have</strong></p> <ul> <li>Experience in <strong>marketplace</strong> or <strong>automotive environments</strong></li> <li>Basic understanding of <strong>SEO</strong> and content performance</li> <li>Familiarity with tools like <strong>HubSpot</strong>, <strong>Miro</strong>, or similar</li> </ul> <p><strong>A culture of growth</strong></p> <p>We offer an environment where you can take ownership, collaborate across teams, and shape how we communicate with our customers.</p> <p><strong>For a career where you can drive our business and shape your future, apply now.</strong></p>