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Content Manager (All Genders)
Vectorworks
ALLPLAN GermanyHybrid4w ago
- Employment
- Full-time
About the role
- Develop and implement content strategies to increase visibility in search engines, YouTube, and AI tools.
- Create targeted content for our website, blog, social channels, SDRs, and nurturing workflows.
- Produce high-quality campaign materials for content-driven growth initiatives and thought leadership campaigns.
- Enhance and maintain all product and solution pages, with a continuous focus on conversion optimization.
- Collaborate closely with Campaign Management and Demand Generation teams.
- Utilize cutting-edge AI tools for content creation, SEO enhancement, and performance analysis.
- Build and maintain cooperation with influencers, bloggers, and develop gated content assets for lead generation.
- Website & Blog
- YouTube & Social Media
- Influencer & Blogger Relations, Partnerships
- Gated Content Assets
- Professional experience in content management (web, social, blog) and in utilizing AI tools for creation and optimization.
- Creativity, analytical skills, and outstanding editorial abilities.
- Strong affinity for data-driven marketing and performance measurement.
- Knowledge of SEO, web analytics, and CMS systems (e.g., Typo3).
- Excellent teamwork skills for tight cooperation with Campaign Management and Demand Generation
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