Content Marketing

<article> <p><strong>About NetEase Games:</strong></p> <p>As&nbsp;a&nbsp;leading&nbsp;internet&nbsp;technology&nbsp;company&nbsp;based&nbsp;inChina,&nbsp;NetEase,&nbsp;Inc.&nbsp;(NASDAQ:&nbsp;NTES&nbsp;and&nbsp;HKEX:9999,&nbsp;“NetEase”)&nbsp;provides&nbsp;premium&nbsp;online&nbsp;services&nbsp;centered&nbsp;around&nbsp;content&nbsp;creation.&nbsp;With&nbsp;extensive&nbsp;offerings&nbsp;across&nbsp;its&nbsp;expanding&nbsp;gaming&nbsp;ecosystem,&nbsp;the&nbsp;Company&nbsp;develops&nbsp;and&nbsp;operates&nbsp;someof&nbsp;China’s&nbsp;most&nbsp;popular&nbsp;and&nbsp;longest-running&nbsp;mobile&nbsp;and&nbsp;PC&nbsp;games.&nbsp;Powered&nbsp;by&nbsp;industry-leading&nbsp;in-house&nbsp;R&amp;D&nbsp;capabilities&nbsp;in&nbsp;China&nbsp;and&nbsp;globally,&nbsp;NetEase&nbsp;creates&nbsp;superior&nbsp;gaming&nbsp;experiences,&nbsp;inspires&nbsp;players,&nbsp;and&nbsp;passionately&nbsp;delivers&nbsp;value&nbsp;for&nbsp;its&nbsp;thriving&nbsp;community&nbsp;worldwide.&nbsp;By&nbsp;infusing&nbsp;play&nbsp;with&nbsp;culture&nbsp;and&nbsp;education&nbsp;with&nbsp;technology,&nbsp;NetEase&nbsp;transforms&nbsp;gaming&nbsp;into&nbsp;a&nbsp;meaningful&nbsp;vehicle&nbsp;to&nbsp;build&nbsp;a&nbsp;more&nbsp;entertaining&nbsp;and&nbsp;enlightened&nbsp;world.</p> <p>NetEase’s&nbsp;ESG&nbsp;initiatives&nbsp;are&nbsp;among&nbsp;the&nbsp;best&nbsp;in&nbsp;the&nbsp;global&nbsp;media&nbsp;and&nbsp;entertainment&nbsp;industry,&nbsp;earning&nbsp;it&nbsp;a&nbsp;distinction&nbsp;as&nbsp;one&nbsp;of&nbsp;the&nbsp;S&amp;P&nbsp;Global&nbsp;Industry&nbsp;Movers&nbsp;and&nbsp;an&nbsp;“A”&nbsp;rating&nbsp;from&nbsp;MSCI.&nbsp;For&nbsp;more&nbsp;information,&nbsp;please&nbsp;visit:&nbsp;<a href="http://ir.netease.com/" target="_blank">http://ir.netease.com/</a></p> <p><strong>Responsibilities:</strong></p> <ul> <li>Responsible for building the product content ecosystem, deeply understanding and analyzing the player-driven creative ecosystem. Plan marketing campaigns based on product features, user insights, and trending topics, participate in execution, and take accountability for communication results.</li> <li>Oversee and manage the development of the player UGC ecosystem, optimize ecosystem operation strategies, design omni-channelplayer ecosystem operation plans, and drive implementation.</li> <li>Monitor and analyze content operation data,employ various operational methods to enhance business objectives, and take responsibility for multiple metrics such as content creation, consumption, and traffic acquisition.</li> <li>Establish and maintain relationships with high-quality content creators, conduct periodic user research, and optimize the content ecosystem.&nbsp;</li> </ul> <p><strong>Requirements:</strong></p> <ul> <li>Bachelor's degree or above, with the ability touse English as a working language;&nbsp;</li> <li>Experience in overseas content creator operations and building overseas content ecosystems is preferred.</li> <li>Deep understanding and insights into content formats and creation ecosystems such as short/long videos and live streaming,strong content comprehension, and user empathy, with the ability to drive business growth from a user-centric perspective.</li> <li>Platform-oriented mindset, with experience inuser, creator, and content operations, skilled in retrospectives, and result-and data-driven approach.</li> <li>Strong sense of ownership, excellent project leadership skills, capable of handling multitasking, and independently solve problems with self-driven motivation.</li> <li>Proficiency in Chinese is required for this position, as daily communication and collaboration with game development team based in China are essential to the responsibilities of the position.</li> </ul> <p><strong data-start="190" data-end="199">Note:</strong> All UK-based positions are <strong data-start="227" data-end="260">eligible for visa sponsorship</strong>.</p> </article> <p>&nbsp;</p>