Content Marketing Manager

About Bolna

What this role is about-

What You'll Do

• Tell the stories that need to be told. You'll spend time with our enterprise customers, understanding the before and after, the messy middle, the human stakes of what Bolna replaced or made possible. Then you'll turn that into content that makes the next buyer sit up and think: that's exactly my problem.
• Make the case with data. You'll know which stories to prioritize not just because they're compelling, but because they move the right audience at the right stage. Case studies, long-form pieces, thought leadership: you'll decide what gets made based on where it matters in the pipeline.
• Build the content infrastructure. An editorial calendar, a content-to-pipeline feedback loop, a library of assets that sales actually uses. You'll create the system, not just the pieces.
• Own Bolna's social presence. Building a point of view and shape how Bolna shows up on socials and beyond: what we say, how often, and why it earns attention. You'll find the stories worth telling in short form and know when a thread, a carousel, or a 60-second video tells it better than a blog post ever could.
• Be comfortable across formats. Long-form writing is the foundation. But you won't stop there. You'll script videos, brief designers, storyboard customer stories for different channels, and understand instinctively which format serves which story. You don't need to operate a camera. You do need to know what makes something watchable.
• Own customer communications and emailers. Product updates, onboarding sequences, re-engagement campaigns, milestone announcements. You'll write the emails our customers and prospects actually receive. These aren't blasts. They're touchpoints, and you'll treat them that way.
• Work directly with the founders and sales team. There's no layer between you and the people closest to customers. You'll use that access well.

What We're Looking For

• 2-4 years in content or marketing at a fast-moving startup. B2B SaaS experience is a strong plus. AI, developer tools, or enterprise software background matters more than a specific industry.
• You write well, and are interested in writing. In a clear, precise, makes-you-feel-something way, and not mere packaging. You can take a complex technical product and explain its impact in layman terms. And you can do it in a 200-word emailer, a 60-second video script, and a 1500-word long-form piece, each one feeling like it was made for that format.
• You think in stories, but you stay grounded in numbers. You understand that a beautiful narrative nobody reads is worthless. You track what works, you learn from what doesn't, and you make better decisions because of it.
• You're comfortable with ambiguity. There's no existing playbook here. You'll have to figure out what Bolna's content voice is, what stories are worth telling first, and how to build an audience from scratch. That possibility should excite you.
• You care about the technology. Not in a fanboy way. More like: you genuinely find it interesting that a voice AI can now handle a nuanced collections call better than a human can. Curiosity about what's actually being built here isn't optional.

Who Will Thrive Here

Why Join Bolna

• Real traction, early stage. We have enterprise customers with real workflows running on Bolna today, which means there are real stories to tell, right now.
• Massive leverage. You're in the founding team. Everything you build here compounds.
• You'll see the impact. When a customer story you wrote helps close a deal, you'll know. When a piece you published shifts how someone thinks about Voice AI, you'll see it. The feedback loop here is short.
• Competitive pay and meaningful ESOPs from the start.
• Location: Bolna is based in Bengaluru. This is a full-time, in-office role.