Content Marketing Manager

What makes a Signalite?

The Role

Key Responsibilities

Produce Core Content Across the Funnel

• Write and edit key content assets, including blogs, customer stories, guides, and long-form thought leadership
• Own the creation of campaign anchor content, managing execution directly or through vendors
• Write and edit demand generation content, including nurture emails, promotional copy, abstracts, and flagship resources
• Collaborate with internal SMEs to ensure content is accurate, relevant, and aligned to GTM priorities

Own Content Operations and Drive Strategic Input

• Own content production workflows, including timelines, reviews, and cross-functional coordination
• Maintain and optimize internal content systems (e.g., content inventory, asset tracking, production processes)
• Provide input on content themes, formats, and strategy in partnership with Brand & Comms
• Track performance of key assets and apply insights to improve future work

Cross-Functional Collaboration & Content Partnerships

• Work with teams to align content with campaign and launch priorities
• Coordinate with stakeholders across functions to support effective content distribution and promotion
• Encourage integrated execution by ensuring content is connected to the broader brand, campaign, and GTM strategy
• Serve as a connective partner who ensures content is well-scoped, well-timed, and laddering up to shared goals

Qualifications

• 4–6 years of content marketing, editorial, or communications experience in B2B SaaS, with a strong portfolio of owned work
• Proven ability to create high-quality content across formats: thought leadership, blogs, reports, campaign assets, web copy, and more
• Strong editorial judgment and ability to turn complex ideas or SME input into accessible, compelling content that resonates across personas and funnel stages
• Effective project manager across timelines, reviews, and vendor partnerships—able to keep content aligned and moving
• Familiar with SEO, AEO, and CRO best practices, and confident using AI tools to scale execution, improve workflows, and make smart tradeoffs between human and AI input
• Collaborative, open, and communicative partner who works well across demand gen, product marketing, brand, and design

Why You'll Love it Here

Compensation