Content Marketing Specialist

<div class="content-intro"><p>Our mission is to open the door to the life-changing impact of education. We build market-leading, online college credit and test-preparation solutions that help working adults earn their degrees, advance their careers, and achieve economic mobility. Recognized by Fast Company and GSV 150 as one of the world’s most innovative education companies, we are also at the forefront of AI-first learning, combining artificial intelligence with the latest learning science to improve access and outcomes at scale.</p> <p>Our product is our impact. Through our <em>Keys to College</em> and <em>Keys to the Classroom</em> initiatives, we have saved students over $700 million in tuition and enabled hundreds of thousands of learners to pursue and succeed in careers across nursing, teaching, counseling, business, and other high-demand fields. We are deeply focused on measurable outcomes and building products that create meaningful, lasting change in people’s lives.</p></div><div> <p><span style="font-family: helvetica, arial, sans-serif;"><strong>Role Overview</strong></span></p> <p style="margin: 0in; font-family: helvetica; font-size: 11.0pt;"><span style="font-family: helvetica, arial, sans-serif;">We are seeking a strategic, research-driven Content Specialist, Content Marketing to join our team. This role is crucial in researching, planning, and producing content that earns high-quality backlinks, co-citations (being cited alongside trusted entities), and high-quality brand mentions (linked and unlinked) from authoritative websites and publications. The specialist will be familiar with trends and hot topics in education, test prep, and career licensure and will&nbsp;identify&nbsp;content ideas that are new and interesting to prospective linkers, journalists, and industry publishers.</span></p> <p style="margin: 0in; font-family: helvetica; font-size: 11.0pt;"><span style="font-family: helvetica, arial, sans-serif;">&nbsp;</span></p> <p style="margin: 0in; font-family: helvetica; font-size: 11.0pt;"><span style="font-family: helvetica, arial, sans-serif;">The ideal candidate has strong SEO instincts, editorial judgment, and the ability to translate trends, data, and SME insight into outreach-ready content that publishers want to reference.</span></p> <p style="margin: 0in; font-family: helvetica; font-size: 11.0pt;"><span style="font-family: helvetica, arial, sans-serif;">&nbsp;</span></p> <p style="margin: 0in; font-family: helvetica; font-size: 11.0pt;"><span style="font-family: helvetica, arial, sans-serif;">Additionally, we are looking for someone proactive, collaborative, and AI-driven, someone who thrives in a fast-paced, performance-driven environment and uses AI tools to accelerate research, ideation, and content production without compromising quality.</span></p> <p style="margin: 0in; font-family: helvetica; font-size: 11.0pt;">&nbsp;</p> <div> <div><strong>The contractor will be expected to work PST business hours. Additionally, they will need to use their own computer and have reliable access to high-speed internet.&nbsp;</strong></div> </div> <p style="margin: 0in; font-family: helvetica; font-size: 11.0pt;">&nbsp;</p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"><span style="font-weight: bold; font-family: helvetica, arial, sans-serif;">Job Responsibilities</span></p> <ul> <li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 11pt;">Research and plan content that engages target audiences and earns links, mentions, and co-citations from authoritative sources.</span></li> <li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 11pt;">Identify trends, audience interests, and publisher opportunities across education, test prep, and career licensure.</span></li> <li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 11pt;">Develop content strategies that increase brand mentions and position content alongside trusted experts, institutions, and publications.</span></li> <li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 11pt;">Manage the end-to-end content production process, including sourcing SMEs, writers, and reviewers while maintaining quality and deadlines.</span></li> <li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 11pt;">Write and edit articles, reports, resource guides, and other outreach-focused content assets.</span></li> <li><span style="font-family: helvetica, arial, sans-serif; font-size: 11pt;">Partner with outreach teams and leverage data insights and AI tools to create newsworthy content that drives publisher engagement and placements.</span></li> <li><span style="font-family: helvetica, arial, sans-serif; font-size: 11pt;"><span data-teams="true">Use AI tools daily to accelerate research, trend discovery, ideation, drafting, and QA<br></span></span></li> </ul> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"><span style="font-weight: bold; font-family: helvetica, arial, sans-serif;">What You'll Bring to the Role</span></p> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 11pt;"><span style="font-family: helvetica, arial, sans-serif;">Strong editorial judgment and attention to detail (accuracy, sourcing, clarity).</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 11pt;"><span style="font-family: helvetica, arial, sans-serif;">Ability to balance speed and quality to meet deadlines without compromising standards.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 11pt;"><span style="font-family: helvetica, arial, sans-serif;">SEO fluency, including content strategy for authority-building (topical relevance, intent, entities, and on-page best practices).</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 11pt;"><span style="font-family: helvetica, arial, sans-serif;">Research strength: trend scanning, competitive analysis, prospect/publisher analysis, and source vetting.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 11pt;"><span style="font-family: helvetica, arial, sans-serif;">Collaborative mindset and comfort working cross-functionally with outreach and production teams.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 11pt;"><span style="font-family: helvetica, arial, sans-serif;">Analytical thinking: ability to find, interpret, and frame insights into compelling narratives.</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 11pt;"><span style="font-family: helvetica, arial, sans-serif;">Familiarity with AI tools and other tools such as Ahrefs, SEMrush, and Canva (or similar).</span></li> </ul> </div> <div> <p><strong><span style="font-family: helvetica, arial, sans-serif;">Requirements</span></strong></p> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Minimum 3–5 years developing marketing content for link building (and/or digital PR-style link acquisition)</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Excellent written and spoken English language skills</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Prior work experience in a remote setting</span></li> <li style="font-family: helvetica, arial, sans-serif; font-size: 10pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 10pt;">Deep familiarity with the US education system and media interests</span></li> </ul> <p><em>(Optional preferred qualification)<br></em></p> <ul style="margin-top: 0in; margin-bottom: 0in;" type="disc"> <li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;"><span style="font-size: 11pt;">Experience in </span><span style="font-weight: bold; font-size: 11pt;">education</span><span style="font-size: 11pt;">, </span><span style="font-weight: bold; font-size: 11pt;">test prep</span><span style="font-size: 11pt;">, and/or </span><span style="font-weight: bold; font-size: 11pt;">career licensure</span><span style="font-size: 11pt;"> content.</span></span></li> <li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 11pt;">Track record of earning coverage or placements via content-led campaigns (digital PR-style outcomes).</span></li> <li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;"><span style="font-size: 11pt;">Experience building strategies specifically for </span><span style="font-weight: bold; font-size: 11pt;">co-citation/co-occurrence</span><span style="font-size: 11pt;"> and </span><span style="font-weight: bold; font-size: 11pt;">mention growth</span><span style="font-size: 11pt;"> (linked + unlinked).</span></span></li> <li style="margin-top: 0px; margin-bottom: 0px; vertical-align: middle; font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif; font-size: 11pt;">Comfort with brand monitoring and mention discovery workflows (e.g., unlinked mention reclamation support).</span></li> </ul> <p>&nbsp;</p> </div><div class="content-conclusion"><div>At <a class="postings-link" href="http://study.com/">Study.com</a>, we know that strong communities are built on the power of our diversity, and we respect and strive to understand for the diverse identities, race, ethnicities, backgrounds, and perspectives of our team members. Our work and company culture have been consistently recognized, including:</div> <div> <ul> <li>Inc. Best Place to Work</li> <li>Fortune Great Places to Work – Best Workplaces in the Bay Area</li> <li>Golden Bridge Awards – Gold Winner, Corporate Social Responsibility</li> <li>San Francisco Business Times &amp; Silicon Valley Business Journal – Best Places to Work</li> </ul> </div> <div><a class="postings-link" href="http://study.com/">Study.com</a>&nbsp;provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. In addition to federal law requirements.</div> <div>&nbsp;</div> <div><a class="postings-link" href="http://study.com/">Study.com</a> complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Additionally, qualified applicants with arrest and conviction records will be considered for the position in accordance with applicable state and local laws.</div></div>