Lead - Content Planner

<p><strong>Responsibilities:</strong></p> <p><u>Content Strategy &amp; Planning</u></p> <ul> <li>Develop and execute weekly and monthly content calendars for livestream programming.</li> <li>Identify content opportunities, trends, and audience insights to inform planning decisions.</li> <li>Create end-to-end content concepts and show frameworks for various livestream formats (entertainment, commerce, educational, creator-led, etc.).</li> </ul> <p><u>Programming &amp; Execution</u></p> <ul> <li>Oversee the planning and rollout of key live campaigns, peak seasons, and thematic events.</li> <li>Coordinate with Creators, KOLs, Partners, and internal teams to deliver high-quality and on-brand livestream content.</li> <li>Ensure all content elements (scripts, run-downs, creative assets, talking points) are prepared ahead of each show.</li> </ul> <p><u>Performance Optimization</u></p> <ul> <li>Monitor livestream performance metrics (CTR, retention, watch time, GMV, conversion).</li> <li>Run content reviews and post-mortems to identify improvement points.</li> <li>Propose content optimization strategies such as improvements in storytelling, pacing, anchors, creator selection, and formats.</li> </ul> <p><u>Cross-functional Collaboration</u></p> <ul> <li>Work closely with Creator Management, Live Stream, and Ops Teams to align on content direction and resources.</li> <li>Collaborate with the Commercial team to align content with category priorities and sales targets.</li> <li>Ensure seamless operational execution across teams for all live shows.</li> </ul> <p><strong>Requirement </strong></p> <ul> <li>Bachelor’s degree in Marketing, Communications, Marketing Communication or a related field</li> <li>Min 2 years experience of live commerce or live marketing ideally in E-Commerce</li> <li>The ability to work and thrive in a fast-paced, rapidly changing work environment</li> <li>Strong interest in digital marketing tools and tactics, include knowledge of social media.</li> <li>Be Creative, keep up with the latest trend</li> <li>Strong writing, communication and analytical skills</li> <li>Able to work independently and teamwork, result-oriented</li> <li>Willing to be placed in Bekasi, Jawa Barat</li> </ul>