Content Product Marketing (Greater China Market, Renewable Contract)

The Role

Key Responsibilities

Build Scalable Content Systems

•  Design and implement an end-to-end regional content engine—from intake and prioritization to creation, localization, and distribution 
•  Introduce AI and automation to improve content speed, scalability, and quality 
•  Develop reusable templates, toolkits, and workflows to standardize content production across markets 
•  Identify gaps and inefficiencies, and proactively build solutions to scale output 

Create & Localize High-Impact Content

•  Produce high-quality content across formats (blogs, case studies, landing pages, email, social, and long-form assets) 
•  Develop event content including presentations, speaker materials, and post-event recaps 
•  Adapt global content for local markets—ensuring cultural relevance, accuracy, and strong positioning 
•  Use SEO insights and AI tools to drive effective, locally relevant content 

Activate Content Across Channels

•  Partner with demand generation to bring content to life across campaigns and channels 
•  Own the regional content calendar aligned to product launches, campaigns, and key events 
•  Support event marketing with pre-, during-, and post-event content 
•  Collaborate with social teams to deliver platform-appropriate content 

Enable Sales with the Right Content

•  Develop localized sales materials (decks, one-pagers, battle cards, FAQs) in partnership with product marketing 
•  Build and maintain an organized, accessible content library 
•  Create scalable frameworks to improve speed and consistency of sales content 

Measure & Optimize

•  Track content performance and identify opportunities for improvement 
•  Continuously refine workflows to increase efficiency, reduce turnaround time, and scale output 

Skills, Knowledge & Expertise

• 3+ years in content marketing, journalism, or related fields (B2B tech, fintech, or payments preferred)
•  Native-level Mandarin with business English (EMEA languages a plus) 
•  Strong writing and editing skills with high attention to quality and brand voice 
•  Analytical mindset—able to turn data and trends into insights 
•  Solid project management skills across multiple stakeholders 
•  Collaborative and cross-functional working style 
•  Experience using AI tools (e.g., LLMs) to scale content while maintaining quality and editorial standards.