Senior Copywriter

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement &amp; Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p> <p><strong>About WPP</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. We unite&nbsp;cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel&nbsp;in a single company –&nbsp;powered by exceptional talent and our agentic marketing platform, WPP Open,&nbsp;to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit&nbsp;<u><a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a></u>.</p></div><p><strong>Who We Are Looking For</strong></p> <p>At VML, a WPP company, we are looking for a Senior Copywriter who believes the best brand stories are rooted in human truths. You will craft compelling, inclusive narratives that connect with audiences on a deeper level, turning complex business challenges into clear, resonant creative solutions. In this role, you will partner closely with a Senior Art Director, strategists, and clients to shape the voice of global brands on a highly visible, <strong>social-first account</strong>. You will ensure every word drives meaningful impact, captures the fast-paced nature of social media, and reflects our Human First values.</p> <p><strong>What You Will Do</strong></p> <ul> <li><strong>Drive Creative Vision:</strong>&nbsp;Lead the conceptualization and writing of integrated campaigns with a heavy emphasis on social-first execution, ensuring brand voice is consistent and compelling across Facebook, Instagram, TikTok, X, and emerging platforms.</li> <li><strong>Collaborate Cross-Functionally:</strong>&nbsp;Partner with art directors, designers, and strategists to build cohesive creative platforms that solve client challenges and elevate the audience experience.</li> <li><strong>Master Platform-Native Formats:</strong>&nbsp;Craft engaging captions, video scripts, short-form copy, and socially optimized calls-to-action that align with the unique tone and content conventions of each social channel.</li> <li><strong>Present with Purpose:</strong>&nbsp;Articulate the strategic why behind your creative choices, confidently sharing ideas with internal teams and client partners to build trust and alignment.</li> <li><strong>Mentor and Guide:</strong>&nbsp;Provide constructive, actionable feedback to junior writers and creatives, fostering an environment where craft and conceptual thinking can thrive.</li> <li><strong>Champion Inclusivity:</strong>&nbsp;Ensure all copy and messaging is accessible, culturally resonant, and free of bias, reflecting a deep understanding of diverse audiences.</li> </ul> <p><strong>Who You Are</strong></p> <ul> <li><strong>An Empathetic Storyteller:</strong>&nbsp;You naturally center the human experience in your writing, finding the emotional core of a brief and translating it into work that moves people.</li> <li><strong>A Strategic Thinker:</strong>&nbsp;You do not just write clever headlines; you understand business objectives and craft messaging that drives measurable outcomes and brand growth.</li> <li><strong>A Socially Fluent Creator:</strong>&nbsp;You are deeply comfortable with social platforms, intuitively understanding how people consume content in their feeds and how to capture attention quickly.</li> <li><strong>An Adaptable Collaborator:</strong>&nbsp;You thrive in dynamic environments, remaining open to feedback and pivoting gracefully when project needs, platform trends, or client directions evolve.</li> </ul> <p><strong>What You Will Need</strong></p> <ul> <li><strong>REQUIRED:</strong> Proven experience writing for social-first campaigns and a deep understanding of major social platforms including Meta, Instagram, TikTok, and X.</li> <li>A robust portfolio demonstrating conceptual thinking and polished copywriting across multiple platforms and formats, with a strong showcase of social media work.</li> <li>Proven experience leading creative projects from initial briefing through to final production and delivery.</li> <li>Strong presentation skills with the ability to clearly communicate creative rationale to stakeholders and clients.</li> <li>A deep understanding of how to adapt tone and voice for different brands, audiences, and digital channels.</li> <li>A proactive approach to problem-solving and a genuine passion for mentoring emerging creative talent.</li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click <a href="https://mybenefits.wpp.com/public/welcome" target="_blank">WPP Benefits </a>for more details.</p></div><div class="title">_</div><div class="pay-range"><span>$60,000</span><span class="divider">&mdash;</span><span>$140,000 USD</span></div></div></div><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p> <p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB">&nbsp;</span></span></p> <p><span class="scxw176048299"><span lang="EN-GB">VML is a WPP agency (NYSE: WPP). For more information, please visit  <a href="https://www.vml.com/" target="_blank">www.vml.com</a>, and follow along on&nbsp;<a href="https://www.instagram.com/vml_global/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/company/vml/">LinkedIn</a>, and <a href="https://x.com/vml_global?lang=en">X</a>.</span></span></p> <p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our&nbsp;<a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our&nbsp;<a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p></div>