Copywriter (Junior/Middle)

Our Company – playSTUDIOS VIETNAM

Come join an ambitious mobile entertainment company which committed to leveraging the best technology we can to create fun experiences. We have big plans and would be thrilled for you to consider us.

playSTUDIOS Vietnam is a Vietnam subsidiary of the United States-based leading mobile & social games company playSTUDIOS Inc.

We are backed by dominant, multi-billion-dollar market leaders in the leisure and video game industries and a collection of powerhouse venture capital firms. Our founding team has over a century of collective gaming experience.

We are building a best-of-breed development and operations group and are looking for top-tier talent who can help us create and optimize high-quality games in the rapidly evolving social and mobile gaming markets.

Our company has high growth rates, with an established company's stability and financial security. We guarantee high-quality work, AAA entertainment brand exposure, competitive compensation, and great benefits.

We're thrilled to share:

• Our website and portfolio game: https://www.playstudios.com/
• Our Vietnam Facebook page: https://bom.so/A6A5VO
• Our Vietnam LinkedIn page: https://bom.so/04caqr

ABOUT THE ROLE

As a Creative Copywriter, you’ll create engaging, clear, and action-driven copy for both in-game experiences and Marketing/CRM campaigns across web and mobile.

You’ll work closely with the Creative, Product, CRM, Marketing, and Business teams to turn briefs into compelling player-facing messages that support engagement, retention, monetization, and a strong brand voice.

RESPONSIBILITIES

• Write copy for in-game pop-ups, banners, offers, sales, events, and promotional assets.
• Create copy for Marketing and CRM campaigns, including push notifications, in-app messages, emails, inbox messages, win-back campaigns, and retention campaigns.
• Write UX copy for game features and player-facing messages.
• Support campaigns such as tournaments, seasonal events, VIP offers, daily rewards.
• Join kickoff meetings for new promotions, campaigns, and features.
• Review briefs and messaging with Product, CRM, Marketing, and Creative teams.
• Maintain a consistent tone of voice across both games and player communications.
• Collaborate with designers to make sure copy and visuals work together effectively.
• Use various AI tools to support the creative process, generate ideas, explore copy directions, and improve workflow efficiency.

REQUIREMENTS

Must have:

• 1+ years of experience as a Copywriter, Content Writer, or Marketing Writer.
• Native or native-level English.
• Ability to write short, clear, engaging, and conversion-oriented copy.
• Strong attention to detail.
• Ability to interpret briefs and translate business goals into creative messaging.
• Great communication and collaboration skills.
• A people person - yes, it’s definitely a skill.

Nice to have:

• Experience in gaming, mobile games.
• Experience writing for CRM, marketing, retention, or monetization campaigns.
• Understanding of push notifications, in-app messages, email campaigns, and A/B testing.
• Storytelling skills.
• Business orientation and understanding of player motivation.
• UX writing or microcopy experience.

BENEFITS AND PERKS

• Global Collaboration: Work directly with diverse international teams from Hong Kong, Singapore, Israel, Serbia, the US, and more.
• People‑centered Culture: Where individual effort, shared dedication, and true teamwork come together to craft games of outstanding creativity, aesthetic value, and entertainment quality.
• Growth & Learning: Unlock unlimited growth opportunities through English classes, an online learning platform, specialized technical training led by global experts, and the opportunity to have hands-on experience with game products reaching up to 100 million players worldwide.
• Comprehensive Healthcare: Receive Bao Viet Premium healthcare coverage of up to 1.2 billion VND/person/year for yourself, plus attractive coverage for all your dependents.
• Insurance & PIT (Personal Income Tax): Receive 100% salary during probation, with full Social, Health, and Unemployment Insurance from day one. All compulsory insurance is fully covered by the company — you only contribute Personal Income Tax.
• Reward & Recognition: 13-month salary/year; performance-based bonus; discretionary bonus; attractive employee referral bonus program.
• Flexible work time: Work Monday to Friday with two remote days (Tuesday and Wednesday). No attendance tracking — we focus on performance management rather than time management.
• Annual & Sick Leave: Annual leave of 15 days in the 1st year, 17 days in the 2nd year, and 20 days from the 3rd year onwards, plus 5 days of sick leave per year.
• Perks & Comforts: Fresh, delicious, free meals served daily; high-end workstation with laptop and monitors provided; and an equipment allowance of 4,500,000 VND to choose your preferred keyboard, mouse, headset, and more.
• Engagement: Enjoy charity initiatives, team-building, company trips, year-round events, and company-supported clubs like board games, badminton, soccer, and ping pong.
• Other benefits: Financial support for sickness or funeral (up to 2,000,000 VND/person), and for birthdays, marriage, childbirth, or public holidays (up to 500,000 VND/person).