Country Growth & Marketing Consultant – UK & Ireland

📍 EMEA (Remote, ex. Ireland)
🔎 This role is being recruited on behalf of our client as part of a confidential search.

About the Role

We are supporting our client—an international leader in digital mental health—in the search for a Country Growth & Marketing Consultant (UK & Ireland). The company’s mission is to expand access to high-quality mental health care worldwide through innovative online services.

In this role, you will drive strategic growth across the UK and Irish markets, build brand presence, and lead cross-functional initiatives across marketing, product, localization, partnerships, and regional strategy. This position requires a seasoned marketing leader with strong go-to-market expertise, deep consumer insight, and the ability to influence global stakeholders.

Key Responsibilities

Brand, Market & Growth Strategy

• Build and strengthen the brand across the UK and Ireland,
• Develop and execute long-term growth, marketing, and localization strategies,
• Manage and optimize a significant multi-million-dollar regional marketing budget,
• Lead the regional marketing roadmap while influencing global teams and priorities.

Marketing Execution & Cross-Functional Leadership

• Oversee the media mix across all channels, including: Paid Search, Facebook, TikTok, TV, Podcasts, Radio,
• Identify, negotiate, and manage partnerships with local marketing partners,
• Plan and execute growth initiatives to drive user acquisition and brand trust,
• Collaborate closely with global teams across marketing, product, compliance, clinical operations, and provider acquisition,
• Use data, business cases, and consumer insight to champion market growth,
• Manage supply and demand balance across the UK & Ireland.

Research & Localization

• Conduct market, competitor, and consumer research to inform product positioning,
• Support the development of localized product experiences and campaigns.

Requirements

• 10+ years of experience in consumer marketing with substantial budget ownership (multi-million dollar scale),
• 5+ years of experience in fast-paced technology or digital-first companies,
• Deep understanding of consumer attitudes and behavioral drivers in the UK and Ireland,
• Strong cross-functional leadership and stakeholder management skills,
• Proven ability to drive multi-channel acquisition strategies.

Bonus (Preferred but Not Required)

• Experience in subscription or marketplace business models,
• Experience in the health tech ecosystem,
• Background in high-growth or scale-up environments.

Working Style

• Fully remote work environment based in the EMEA region (Excluding IRELAND), with occasional travel as needed
• Ability to collaborate asynchronously with global teams across multiple time zones