Country Manager - Estonia

About the role:

We’re looking for a Country Manager- Estonia who knows the market inside out, from market specifics and consumer behavior to affiliates, SEO, media, and product trends. You’ll own the growth strategy for Estonia across current and future brands, and work with global teams to tailor campaigns, partnerships, and products to local needs. You’ll be the face of the brand in Estonia and the key driver of market revenue.

What's in it for you:

• Flat structure, minimal bureaucracy.

• Real impact on budgets and market strategy.

• Opportunity to build and scale brand for Estonia with clear profit goals.

What you'll do:

• Creating a strategy to increase marketing efforts in Estonia

• Working in close collaboration with acquisition departments operating in Estonia

• Providing guidance on local legislation and ensuring compliance of marketing activities targeted at Estonian customers

• Providing insights and creating strategic benchmarks for the Estonian marke

• Overseeing budget and revenues and taking

• Full ownership of the P&L for the Estonian market

• In close collaboration with the CMO, developing an ambitious growth strategy

• Helping define the needs and strategy targeted toward Estonian customers

• Creating detailed reports on activities and presenting conclusions to the CMO
  

What we expect from you:

• In-depth knowledge and proven experience of the Estonian iGaming market

• Native Estonian speaker or deep understanding of Estonian legal documentation and industry-specific jargon

• Sportsbook experience is an advantage

• Previous experience as a Country Manager or Head of Marketing (SEO / Affiliation / Acquisition)

• Highly organized and analytical mindset

• Ability to think creatively and propose innovative concepts

• Strong knowledge and deep understanding of competitors in the Estonian market
  
  What we offer:
  

  • A low-bureaucracy environment built on trust, autonomy, and ownership

  • Competitive salary aligned with market benchmarks

  • Flexible working hours

  • Hybrid work model, with a modern office in Ülemiste City and an office option in Cyprus

  • Wellbeing and sports compensation via Stebby including health insurance

  • Extra paid vacation days to support rest and long-term sustainability

  • Paid sick leave

  • Company merchandise