Creative Content Lead

<div class="content-intro"><h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold">About Bobbie</h2> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S., because we believe every parent deserves to feed their baby with confidence, without judgment and without compromise. No mystery ingredients. No shortcuts. Just clean, thoughtfully made formula that parents can trust.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">But Bobbie has never been just a formula company. When the 2022 national infant formula shortage left parents across the country unable to feed their babies, we closed our storefront to new customers rather than leave a single existing family without formula. We went to Washington. We got loud. And we opened our Heath, Ohio manufacturing facility to make sure something like that could never happen again.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">That's who we are, and that's what you'd be joining.</p> <h2 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold">Bobbie for Change</h2> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">Our advocacy arm, Bobbie for Change, exists because making great formula isn't enough if the systems around parenthood are still broken. We fight for paid federal parental leave, push for legislation to prevent future formula shortages, advocate for feeding equity, and support families navigating impossible situations, including donating formula to parents impacted by breast and gynecologic cancers through the Bobbie Breasties program.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">We're a company that genuinely believes becoming a parent makes you an activist. The people who work here feel that too.</p></div><p><span style="font-size: 12pt;"><strong>The Role</strong></span></p> <p><strong><em><span style="font-size: 12pt;">Applications will close 6/26/2026.</span></em></strong></p> <p><span style="font-size: 12pt;">Bobbie is seeking a strategic, highly collaborative Creative Content Lead to serve as the bridge between marketing strategy and creative execution.</span></p> <p><span style="font-size: 12pt;">The Creative Content Lead will be responsible for developing a comprehensive understanding of Bobbie's content ecosystem and continuously identifying opportunities to adapt, repurpose, and re-express existing content in ways that support channel-specific goals while maximizing the impact of our investments.</span></p> <p><span style="font-size: 12pt;">Working closely with Marketing and Growth leaders, this role translates marketing priorities, positioning, campaign strategies, audience insights, and business objectives into cohesive content plans and outputs that can be activated across channels.</span></p> <p><span style="font-size: 12pt;">A critical component of this role is leading Bobbie's cross-functional content coordination process. The Creative Content Lead will facilitate weekly content strategy and editorial planning meetings, aligning stakeholders around our messaging priorities and their creative expressions, and ensuring those messages are coordinated across channels effectively.</span></p> <p><span style="font-size: 12pt;">This role manages a team of writers and video editors and oversees the development of messaging, copy, educational content, video content, and campaign assets across the marketing ecosystem.</span></p> <p><span style="font-size: 12pt;">The ideal candidate is equal parts strategist, editor, creative leader, and operator. They are skilled at turning complex marketing priorities into clear content systems, inspiring creative teams, and ensuring exceptional execution across every consumer touchpoint.</span></p> <p><span style="font-size: 12pt;"><strong><br>Daily Responsibilities</strong></span></p> <p><span style="font-size: 12pt;"><strong>Content Ecosystem &amp; Editorial Leadership</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own Bobbie's content ecosystem, identifying opportunities to repurpose, adapt, and extend content across channels to maximize impact.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Serve as the steward of Bobbie's brand voice, messaging standards, and editorial quality across all consumer-facing communications.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Establish content guidelines and review processes that ensure clarity, consistency, and accuracy.</span></li> </ul> <p><span style="font-size: 12pt;"><strong>Content Strategy &amp; Planning</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead Bobbie's weekly content coordination and planning process, aligning stakeholders around messaging priorities, campaigns expressions, launches, and business objectives.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Translate marketing strategies, positioning, and audience insights into actionable content plans, briefs, and content direction.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ensure messaging is coordinated across channels and tailored appropriately by audience, funnel stage, and platform.</span></li> </ul> <p><span style="font-size: 12pt;"><strong>Team Leadership &amp; Operations</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage and develop a team of writers and video editors, providing clear content direction, coaching, and feedback.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner with Creative, Brand Operations, and channel leaders to prioritize resources and deliver content against business objectives.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage freelance writers, editors, and production partners as needed.</span></li> </ul> <p><span style="font-size: 12pt;"><strong>What We Would Like You To Have</strong></span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Ability to balance strategic thinking with hands-on content leadership.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">8+ years of experience in content strategy, editorial leadership, content creation, performance marketing, or related fields.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience managing writers, editors, video creators, or content teams.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Exceptional writing, editing, and storytelling abilities.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Deep understanding of marketing funnels, customer journeys, and channel-specific content development.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience translating marketing strategy into content frameworks, content briefs, and multi-channel content plans.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Familiarity with SEO, AEO (Answer Engine Optimization), and emerging content best practices for AI-powered search and discovery platforms.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Proven ability to influence and align cross-functional stakeholders.</span></li> </ul> <p><span style="font-size: 12pt;"><strong>Success In This Role</strong></span></p> <p><span style="font-size: 12pt;">Success in this role means that every customer-facing team at Bobbie is working from aligned content priorities, that branded content is tailored appropriately for each channel and audience, and that marketing strategies consistently translate into effective creative assets that drive business results while strengthening the Bobbie brand.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>You’re inspired by our core values:</strong></span></p> <ul> <li style="font-weight: 300; font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-weight: 300; font-family: arial, helvetica, sans-serif; font-size: 12pt;">Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.</span></li> <li style="font-weight: 300; font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-weight: 300;">Nurture the Tension - Parenthood is full of healthy </span><em><span style="font-weight: 300;">tension</span></em><span style="font-weight: 300;">, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.</span></span></li> <li style="font-weight: 300; font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-weight: 300; font-family: arial, helvetica, sans-serif; font-size: 12pt;">Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.</span></li> <li style="font-weight: 300; font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-weight: 300; font-family: arial, helvetica, sans-serif; font-size: 12pt;">Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Compensation and Benefits:</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Compensation&nbsp;</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).<br></span></p> <p><strong><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;">Comp provided 6/19/2026</span></strong></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><strong>Benefits</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-weight: 300;">Competitive </span><span style="font-weight: 300;">stock options</span></span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-weight: 300;">401k with employer match</span></span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-weight: 300; font-family: arial, helvetica, sans-serif; font-size: 12pt;">Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction&nbsp;</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-weight: 300; font-family: arial, helvetica, sans-serif; font-size: 12pt;">US-based remote work model</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-weight: 300;">Flexible Time Off Policy (including </span><span style="font-weight: 300;">Summer Fridays; half days on Fridays Memorial Day through Labor Day)</span></span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-weight: 300; font-family: arial, helvetica, sans-serif; font-size: 12pt;">16 paid company holidays, plus an end of year holiday shut down</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-weight: 300; font-family: arial, helvetica, sans-serif; font-size: 12pt;">16 weeks of paid parental leave with the option to take an additional 8 months unpaid</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-weight: 300; font-family: arial, helvetica, sans-serif; font-size: 12pt;">One year subscription to Bobbie or Baby's Only</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-weight: 300;">$75 monthly internet stipend</span></span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 12pt;"><span style="font-weight: 300; font-family: arial, helvetica, sans-serif; font-size: 12pt;">Co-working space reimbursement</span></li> </ul><div class="content-conclusion"><p><span style="font-weight: 300; font-family: arial, helvetica, sans-serif; font-size: 10pt;">At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.</span></p> <p><span style="font-weight: 300; font-family: arial, helvetica, sans-serif; font-size: 10pt;">Bobbie is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.</span></p> <p><span style="font-weight: 300; font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;"><a href="https://docs.google.com/document/d/1UdDrOWiYp2du5y1svEYlqMhlsYyU04_f/edit" target="_blank"><span style="font-weight: 300;">Bobbie Personnel Privacy Policy and Notice at Collection</span></a></span></span></p></div>