Creative Director

The Role

What You’ll Own

Brand Expression & Narrative

• Lead and evolve our brand strategy across SaaS and Agency functions
• Create differentiated and memorable creative expression that reinforces our market positioning
• Develop and enforce brand guidelines across visual identity, tone, storytelling, and creative systems
• Ensure consistency across website, campaigns, sales enablement, product marketing, and client-facing materials
• Partner closely with Product Marketing to bring positioning, messaging, and GTM narratives to life across campaigns and channels
• Shape the brand’s verbal identity, tone, and storytelling approach across content, campaigns, and customer touchpoints

Creative Strategy & Performance Alignment

• Translate business objectives, product positioning, and technical concepts into compelling creative direction
• Balance long-term brand equity with short-term conversion and performance marketing goals
• Partner with Marketing, Product, Sales, and Agency teams to align creative with GTM priorities
• Present brand strategy, campaign concepts, and creative direction to executive teams
• Collaborate with Product Marketing to ensure creative execution aligns with strategic messaging frameworks and customer insights

Execution & Quality Control

• Lead concept development for campaigns, launches, and key initiatives
• Oversee creative from brief to final delivery
• Review and approve design, copy, and creative assets
• Manage external designers, writers, and creative contractors effectively
• Build scalable creative workflows that support growth

What Success Looks Like (6–12 Months)

• A clearly articulated and unified brand system across the organization
• More compelling and cohesive brand storytelling across channels
• Higher-performing creative that drives both brand lift and conversion
• Elevated quality and consistency across Marketing and Agency outputs
• Efficient contractor management and scalable creative processes

Requirements

• 8–12+ years in brand, creative strategy, or design leadership
• Proven experience leading brand strategy in SaaS or performance-driven digital environments
• Strong understanding of SaaS marketing, storytelling, and performance-driven creative
• Demonstrated ability to balance brand-building with measurable growth outcomes
• Experience presenting to executive leadership and influencing cross-functional stakeholders
• Strong portfolio showing conceptual thinking and execution excellence
• Proven success managing contractors or distributed creative teams
• Comfortable operating in a lean, high-growth environment without a large internal team
• Excellent communication, executive presence, and strategic thinking

Compensation