Associate Creative Director, Copy (Social)

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement &amp; Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p> <p><strong>About WPP</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. We unite&nbsp;cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel&nbsp;in a single company –&nbsp;powered by exceptional talent and our agentic marketing platform, WPP Open,&nbsp;to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit&nbsp;<u><a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a></u>.</p></div><p><strong>Who we are looking for: </strong>&nbsp;</p> <p>VML is seeking a witty, culturally fluent and conceptually strong Associate Creative Director (Copy) to lead social-first campaigns that connect brands to culture—and people to brands. You’ll bring a sharp creative voice, an eye for strategy and a deep understanding of what makes people stop scrolling and start engaging. Bonus points if you are versed in shooting, editing and creating content yourself. This role is ideal for a copy lead who can flex between big ideas and snackable content, understands tone like a second language and thrives in the fast pace of social.</p> <p><strong> What you’ll do: </strong>&nbsp;</p> <ul> <li><strong>Big idea thinking</strong> | Lead the copy direction for organic and paid social campaigns across platforms (Instagram, TikTok, X, LinkedIn, Facebook, YouTube Shorts, etc.)</li> <li><strong>Manage </strong>| Oversee team of creatives on organic social evergreen and campaign- driven social.</li> <li><strong>Concept</strong> | Concept and pitch original, social-first campaign ideas—from reactive moments to campaign platforms and everything in between.</li> <li><strong>Create</strong> | Translate brand tone and voice across platforms while staying fluent in internet culture, memes, and trends.</li> <li><strong>Craft</strong> | Craft compelling copy across formats: headlines, scripts, captions, CTA copy, taglines, social bios, and more.</li> <li><strong>Client facing</strong> | Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas. Present work to articulating the “why” behind the creative.</li> <li><strong>Collaborate</strong> | Collaborate with creative leads, copywriters, strategists, producers, and social managers to bring ideas to life.</li> <li><strong>Cultivate</strong> | Stay ahead of platform shifts, language trends, and creative best practices in the social landscape.</li> </ul> <p><strong>What you’ll need: &nbsp;</strong></p> <ul> <li>Minimum 7 years’ experience in an agency setting with a focus on social media campaigns.</li> <li>A portfolio that shows strong conceptual thinking, a sharp voice and versatility across social platforms.</li> <li>Deep understanding of how brands show up natively on social media—and how to shape that presence.</li> <li>Strong editorial instincts, attention to detail and a deep appreciation for the craft of writing.</li> <li>Experience working with creator/influencer content and UGC strategy.</li> <li>Comfort writing for both organic content and paid social media ads.</li> <li>Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.</li> <li>Strong communication and presentation skills.</li> <li>Passionate about culture, design, branding, and how they intersect in the social space.</li> <li>Obsessed with culture, internet trends and the ever-evolving social media landscape.</li> <li>Automotive experience a plus.</li> </ul> <p>&nbsp;<strong>What we offer:&nbsp; </strong></p> <ul> <li><strong>Passionate, driven people&nbsp;</strong>|&nbsp;We champion a culture of people that do extraordinary work.</li> <li><strong>Consciously cultivated culture&nbsp;</strong>|&nbsp;We aim to embody the behaviors to build an inclusive&nbsp;community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.</li> <li><strong>Competitive benefits</strong>&nbsp;| What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.</li> <li><strong>Growth-minded opportunities</strong> | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.</li> </ul> <p>&nbsp;</p> <p>&nbsp;</p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click <a href="https://mybenefits.wpp.com/public/welcome" target="_blank">WPP Benefits </a>for more details.</p></div><div class="title">_</div><div class="pay-range"><span>$75,000</span><span class="divider">&mdash;</span><span>$180,000 USD</span></div></div></div><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p> <p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB">&nbsp;</span></span></p> <p><span class="scxw176048299"><span lang="EN-GB">VML is a WPP agency (NYSE: WPP). For more information, please visit  <a href="https://www.vml.com/" target="_blank">www.vml.com</a>, and follow along on&nbsp;<a href="https://www.instagram.com/vml_global/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/company/vml/">LinkedIn</a>, and <a href="https://x.com/vml_global?lang=en">X</a>.</span></span></p> <p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our&nbsp;<a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our&nbsp;<a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p></div>