Senior Creative Strategist

<p><span style="font-size: 12pt;">Noom is on a mission to help people live better, longer. We’re a consumer-led digital health company, connecting people to content, coaching, community, and clinicians, to build lasting habits and live healthier lives. We’re a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, you’ll see the impact of your work on the world.</span></p> <h3><span style="font-size: 12pt;"><strong>Our Marketing Team</strong></span></h3> <p><span style="font-size: 12pt;">Our Marketing team drives Noom’s growth by connecting people to programs that help them live healthier lives. Our performance creative function is at the heart of that — turning ideas into direct response ads that convert intent into action.</span></p> <h3><span style="font-size: 12pt;"><strong>About the Role</strong></span></h3> <p><span style="font-size: 12pt;">As we continue to grow, we’re seeking a Senior Creative Strategist to own Noom’s bottom-of-funnel performance creative function. You’ll take over an established, active creative workstream focused on direct response advertising, lead a junior strategist, and serve as a key strategic partner to media buying, growth, and senior marketing leadership.</span></p> <h3><span style="font-size: 12pt;"><strong>You Will</strong></span></h3> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own the strategy, direction, and quality of Noom’s bottom-of-funnel performance creative across paid social and digital channels</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead creative development from brief to final production — managing designers, external agencies, and AI platform workflows</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Manage and develop a junior Creative Strategist, setting them up for success on evergreen content execution</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner with media buyers and growth teams to inform creative testing strategy and optimize for performance</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Serve as a cross-functional creative partner to marketing leadership — comfortable presenting strategy and results</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Introduce processes and frameworks that improve creative efficiency, iteration speed, and output quality</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Stay current on direct response creative trends, emerging formats, and competitive creative strategies</span></li> </ul> <h3><span style="font-size: 12pt;"><strong>About You</strong></span></h3> <p><span style="font-size: 12pt;">If you’re interested in shaping the future of health through high-impact performance creative, this role may be for you!</span></p> <h3><span style="font-size: 12pt;"><strong>You Have</strong></span></h3> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">6–10 years of total experience; 3–5+ years specifically in creative strategy or performance creative</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Background as a media buyer, art director, or copywriter who transitioned into creative strategy is strongly valued</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Proven track record developing direct response ads, UGC, and performance creative across Meta, TikTok, YouTube, and other digital channels</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Experience managing designers and/or external creative agencies</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Strong brief-writing skills and the ability to translate business objectives into creative direction</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Comfortable presenting creative strategy to senior leadership</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Background at a DTC, digital-first, or high-growth startup brand strongly preferred</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Light management experience or strong readiness to manage for the first time</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">High tolerance for ambiguity, change, and a fast-moving creative environment</span></li> </ul> <h3><span style="font-size: 12pt;"><strong>What Makes This Job Amazing</strong></span></h3> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Step into an established performance creative function with real scope and visibility from day one</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Take on your first management responsibility in a supportive environment — one direct report with room to grow the team</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Work on a mission that matters — helping people build healthier habits and live longer lives</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Direct partnership with and mentorship from a seasoned Creative Director</span></li> </ul> <h3><span style="font-size: 12pt;"><strong>What You’ll Earn and Enjoy</strong></span></h3> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Pay that reflects your impact.</strong> Compensation benchmarked to the market and shaped by your impact and value.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Investment in your future.</strong> A 401(k) with company match to help you build long-term financial security.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Time to truly recharge.</strong> Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Care that covers it all.</strong> Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>Support for growing families.</strong> Paid parental leave to give you the time and flexibility to focus on what matters most.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;"><strong>And more to help you thrive.</strong> Stock awards, a performance-based bonus, and exclusive access to Noom’s products, so you can grow with us, win with us, and enjoy what we build.</span></li> </ul> <p><span style="font-size: 12pt;">The base salary range for this position is $105,000 – $137,000. Actual compensation is determined by job-related factors, including experience, skills, qualifications, and location.&nbsp;</span></p> <p><span style="font-size: 12pt;">This role is eligible for our NYC or Princeton office locations, operating on a hybrid schedule (2 days per week on-site).</span></p> <h3><span style="font-size: 12pt;"><strong>More About Noom</strong></span></h3> <p><span style="font-size: 12pt;">Noom is a leading whole-person health platform on a mission to help people live better, longer. We combine personalized medication with the science of behavior change and psychology, to help people build lasting habits and live longer, healthier lives. With nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, and more, we serve millions through health plans, employers, and direct-to-consumer offerings. As a trailblazer in the world of health and wellness, Noom makes healthy living easy, fun, and deeply rewarding.</span></p> <p><span style="font-size: 12pt;">We’re more than a health tech company—we’re a movement. This belief extends to our culture: we empower our people to think big, act boldly, and take pride in their contributions to shaping the future of health. With a strong remote culture, as well as offices in NYC and Princeton, we’ve been named one of the Best Places to Work by Inc., Fortune, Glassdoor, and Quartz—including honors for technology and diversity.</span></p> <p><span style="font-size: 12pt;"><strong>Join us in shaping the future of health.</strong> Whether you're remote or in-office, you’ll be part of a passionate, mission-driven team working to make the world a healthier place—one habit at a time.</span></p> <p><span style="font-size: 12pt;">To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Please ignore any messaging or communication from other domains (e.g. @noom.team). Noom will never ask you for personal payment, require you to purchase equipment, conduct an interview process or messaging exchange via Microsoft Teams, or extend a job offer without the completion of a multi-step interview process featuring a combination of phone, Zoom, and in-person interviews, as well as references. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to apply directly through our website.</span></p>