Creative Strategist

<p data-start="24" data-end="403"><span style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;">True Classic is hiring a <span style="color: rgb(75, 75, 105);"><strong>Creative Strategist</strong></span> to take ownership of developing high-performing, persona-driven creative strategy and messaging across paid media channels. This role will lead creative strategy and performance-informed messaging development, ensuring creative concepts, copy, and testing frameworks drive measurable business impact across the funnel.&nbsp;This role is ideal for someone who is strategic, analytical, hands-on, and deeply consumer-minded and can translate customer insights and performance data into scalable creative systems, testable hypotheses, and high-converting campaigns in a fast-paced, evolving environment.</span></p> <p><span style="font-size: 12pt; font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54);"><span style="font-size: 12pt;">All of True Classic’s roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and sales and marketing channels. This role will have impact across DTC, retail, wholesale, marketplaces, and emerging channels, ensuring strategic alignment and executional rigor across the enterprise.</span></span></p> <h1 data-start="1156" data-end="1179"><span style="font-size: 14pt; color: rgb(75, 75, 105); font-family: helvetica, arial, sans-serif;">Areas of Accountability</span></h1> <h3 data-section-id="1hrgii5" data-start="1074" data-end="1122"><span style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong data-start="1078" data-end="1122">Creative Strategy &amp; Performance Insights</strong></span></h3> <ul> <li style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Own creative reporting and learning recaps across assigned products and verticals</span></li> <li style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Analyze creative performance patterns across hooks, messaging, structure, tone, offers, and claims to inform next steps</span></li> <li style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Translate customer insights, CX feedback, and performance trends into actionable creative testing roadmaps</span></li> <li style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Connect media performance insights to creative strategy opportunities that improve CPA and scale winning concepts</span></li> </ul> <h3 data-section-id="1h3xtvx" data-start="1556" data-end="1605"><span style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong data-start="1560" data-end="1605">Messaging Architecture &amp; Copy Development</strong></span></h3> <ul data-start="1607" data-end="2071"> <li style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;" data-section-id="1jlp9xv" data-start="1607" data-end="1750"><span style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;">Build persona-based messaging frameworks across funnel stages, including value propositions, objections, RTBs, social proof, offers, and CTAs</span></li> <li style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;" data-section-id="1mmyyix" data-start="1751" data-end="1868"><span style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;">Write high-converting direct-response copy across hooks, VO scripts, captions, headlines, and landing page concepts</span></li> <li style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;" data-section-id="1ytc3qb" data-start="1869" data-end="1964"><span style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;">Develop messaging systems and playbooks that improve consistency, speed, and creative quality</span></li> <li style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;" data-section-id="1nhdkzf" data-start="1965" data-end="2071"><span style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;">Apply consumer psychology, JTBD thinking, and persuasion frameworks to strengthen campaign effectiveness</span></li> </ul> <h3 data-section-id="cyw8v0" data-start="2073" data-end="2118"><span style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong data-start="2077" data-end="2118">Creative Briefing &amp; Execution Support</strong></span></h3> <ul data-start="2120" data-end="2591"> <li style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;" data-section-id="5c4h4q" data-start="2120" data-end="2227"><span style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;">Author performance-informed creative briefs rooted in hypotheses, success metrics, and strategic insights</span></li> <li style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;" data-section-id="15hql57" data-start="2228" data-end="2359"><span style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;">Collaborate with the Creative Director to reverse-engineer top-performing concepts and evolve them into scalable creative systems</span></li> <li style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;" data-section-id="10gwvkh" data-start="2360" data-end="2465"><span style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;">Provide clear direction and feedback to creators, editors, and production partners throughout execution</span></li> <li style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;" data-section-id="go9cuj" data-start="2466" data-end="2591"><span style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;">Prototype and communicate creative direction through lightweight edits, annotated boards, and visual references when needed</span></li> </ul> <h3 data-section-id="1255csq" data-start="2593" data-end="2643"><span style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;"><strong data-start="2597" data-end="2643">Platform Strategy &amp; Operational Excellence</strong></span></h3> <ul data-start="2645" data-end="3009"> <li style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;" data-section-id="1q9p7cl" data-start="2645" data-end="2735"><span style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;">Develop platform-native creative strategies across Meta, TikTok, YouTube/Shorts, and CTV</span></li> <li style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;" data-section-id="17qf05h" data-start="2736" data-end="2826"><span style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;">Maintain awareness of emerging platform trends, creative formats, and audience behaviors</span></li> <li style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;" data-section-id="k9hcz8" data-start="2827" data-end="2921"><span style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;">Utilize AI tools to accelerate research, ideation, copy development, and workflow efficiency</span></li> <li style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;" data-section-id="hagbsw" data-start="2922" data-end="3009"><span style="color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif; font-size: 12pt;">Ensure messaging and claims remain compliant with approved legal and brand guidelines</span></li> </ul> <h1><span style="font-family: helvetica, arial, sans-serif; color: rgb(75, 75, 105); font-size: 14pt;"><strong>Cross Functional Collaboration</strong></span></h1> <ul> <li style="color: rgb(59, 60, 54); font-size: 12pt; font-family: helvetica, arial, sans-serif;" data-section-id="sui3li" data-start="3055" data-end="3172"><span style="color: rgb(59, 60, 54); font-size: 12pt; font-family: helvetica, arial, sans-serif;">Partner with Creative, Media Buying, and Analytics teams to align creative strategy with performance objectives</span></li> <li style="color: rgb(59, 60, 54); font-size: 12pt; font-family: helvetica, arial, sans-serif;" data-section-id="ogvq22" data-start="3173" data-end="3299"><span style="color: rgb(59, 60, 54); font-size: 12pt; font-family: helvetica, arial, sans-serif;">Work with Customer Insights and CX teams to integrate consumer feedback and behavioral trends into messaging development</span></li> <li style="color: rgb(59, 60, 54); font-size: 12pt; font-family: helvetica, arial, sans-serif;" data-section-id="1ig7z6m" data-start="3300" data-end="3459"><span style="color: rgb(59, 60, 54); font-size: 12pt; font-family: helvetica, arial, sans-serif;">Collaborate across creative production teams, creators, legal, and brand stakeholders to ensure high-quality, compliant, and performance-driven execution</span></li> </ul> <h2 class="" data-start="1340" data-end="1357"><span style="font-size: 14pt; color: rgb(75, 75, 105); font-family: helvetica, arial, sans-serif;">Qualifications</span></h2> <ul> <li style="font-size: 12pt; color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif;" data-section-id="psecx0" data-start="23" data-end="137"><span style="font-size: 12pt; color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif;">Demonstrated experience in creative strategy, performance marketing, copywriting, or direct-response advertising</span></li> <li style="font-size: 12pt; color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif;" data-section-id="1wbpd9q" data-start="138" data-end="245"><span style="font-size: 12pt; color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif;">Experience with Meta, TikTok, YouTube/Shorts, CTV, Looker, Ads Managers, and creative analytics tools</span></li> <li style="font-size: 12pt; color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif;" data-section-id="oorshb" data-start="246" data-end="341"><span style="font-size: 12pt; color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif;">Strong strategic thinking, copywriting, creative analysis, and consumer psychology skills</span></li> <li style="font-size: 12pt; color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif;" data-section-id="d1vcuy" data-start="342" data-end="451"><span style="font-size: 12pt; color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif;">Ability to translate performance data into scalable creative concepts and actionable testing frameworks</span></li> <li style="font-size: 12pt; color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif;" data-section-id="e4lxpa" data-start="452" data-end="583"><span style="font-size: 12pt; color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif;">Demonstrated ability to work cross-functionally, manage fast-paced creative workflows, and drive measurable business outcomes</span></li> </ul> <h2 class="" data-start="1789" data-end="1815"><span style="font-family: helvetica, arial, sans-serif; color: rgb(75, 75, 105); font-size: 14pt;">Preferred&nbsp;Qualifications</span></h2> <ul> <li style="font-size: 12pt; color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif;" data-section-id="7lb4zb" data-start="584" data-end="661"><span style="font-size: 12pt; color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif;">Familiarity with AIDA, PASDA, and other direct-response copy frameworks</span></li> <li style="font-size: 12pt; color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif;" data-section-id="1llef00" data-start="662" data-end="779" data-is-last-node=""><span style="font-size: 12pt; color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif;">Nice to have: experience with CapCut, Premiere, Figma, Photoshop, or Canva for lightweight creative prototyping</span></li> </ul> <h2><span style="font-family: helvetica, arial, sans-serif; color: rgb(75, 75, 105); font-size: 14pt;"><strong>Workplace Arrangement</strong></span></h2> <div class="qMYqUG_convSearchResultHighlightRoot"> <div class="" data-turn-id-container="request-WEB:72cacdb0-4069-4ed9-ab35-a07404408256-3" data-is-intersecting="true"> <div class="relative w-full overflow-visible"> <section class="text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])>*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" data-turn-id="request-WEB:72cacdb0-4069-4ed9-ab35-a07404408256-3" data-turn-id-container="request-WEB:72cacdb0-4069-4ed9-ab35-a07404408256-3" data-testid="conversation-turn-8" data-scroll-anchor="false" data-turn="assistant"> <div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)"> <div class="[--thread-content-max-width:40rem] @w-lg/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn"> <div class="flex max-w-full flex-col gap-4 grow"> <div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1" data-message-author-role="assistant" data-message-id="855221ff-a294-4e02-8220-63f120279b3a" data-message-model-slug="gpt-5-5" data-turn-start-message="true"> <div class="flex w-full flex-col gap-1 empty:hidden"> <div class="markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling"> <p data-start="30" data-end="106" data-is-last-node="" data-is-only-node=""><span style="font-size: 12pt; color: rgb(59, 60, 54); font-family: helvetica, arial, sans-serif;">This role is on-site (5x per week in office) based in Calabasas, CA.</span></p> <p data-start="30" data-end="106" data-is-last-node="" data-is-only-node=""><span style="font-family: helvetica, arial, sans-serif;"><strong><span style="font-size: 14pt; color: rgb(75, 75, 105);">Compensation and Benefits</span></strong></span></p> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> <div class="qMYqUG_convSearchResultHighlightRoot"> <div class="" data-turn-id-container="request-WEB:72cacdb0-4069-4ed9-ab35-a07404408256-3" data-is-intersecting="true"> <div class="relative w-full overflow-visible"> <section class="text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [&amp;:has([data-writing-block])>*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" data-turn-id="request-WEB:72cacdb0-4069-4ed9-ab35-a07404408256-3" data-turn-id-container="request-WEB:72cacdb0-4069-4ed9-ab35-a07404408256-3" data-testid="conversation-turn-8" data-scroll-anchor="false" data-turn="assistant"> <div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)"> <div class="[--thread-content-max-width:40rem] @w-lg/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn"> <div class="flex max-w-full flex-col gap-4 grow"> <div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1" data-message-author-role="assistant" data-message-id="855221ff-a294-4e02-8220-63f120279b3a" data-message-model-slug="gpt-5-5" data-turn-start-message="true"> <div class="flex w-full flex-col gap-1 empty:hidden"> <div class="markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling"> <h3 data-start="30" data-end="106"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Compensation</span></h3> <ul> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;" data-start="30" data-end="106"> <p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Competitive salary + bonus </span></p> </li> </ul> <p><strong><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Time Off</span></strong></p> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> <ul data-start="233" data-end="264"> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);" data-start="233" data-end="264"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Unlimited PTO and sick time</span></li> </ul> <h3><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Health &amp; Wellness</span></h3> <ul> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;" data-start="292" data-end="344"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Company-paid medical, dental, and vision insurance</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">$100/month Health &amp; Wellness stipend</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;" data-start="454" data-end="494"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">Free Employee Assistance Program (EAP)</span></li> </ul> <h3><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Work &amp; Growth Support</span></h3> <ul data-start="524" data-end="605"> <li style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);" data-start="524" data-end="560"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">$100/month Personal Workspace/Office stipend</span></li> </ul> <h3><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Perks</span></h3> <ul> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;" data-start="621" data-end="669"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">$1,000/year True Classic merchandise allowance</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;" data-start="672" data-end="707"><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt; color: rgb(59, 60, 54);">401(k) plan with 3% company match</span></li> </ul> <p class="" data-start="2371" data-end="2683"><span style="color: rgb(59, 60, 54); font-size: 10pt;"><em><span style="font-family: verdana, geneva, sans-serif;">True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.</span></em></span></p><div class="content-conclusion"><p><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;">At <strong><span style="color: rgb(75, 75, 105);"><a style="color: rgb(75, 75, 105);" href="trueclassic.com">True Classic</a></span></strong>, our purpose is simple:&nbsp;<strong><span style="color: rgb(75, 75, 105);"><em>empower everyone to look good and feel good.</em></span></strong></span></p> <p><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;">Founded in 2019, we’re a fast-growing apparel brand obsessed with fit, quality, and impact. But we’re building more than great products—we’re building a high-performance team where smart, driven people do meaningful work, move fast, and see the direct results of what they create.</span></p> <p><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;">Everything we do is guided by the True Classic Operating System (TCOS)—the principles that shape how we work, make decisions, and win together:</span></p> <ul> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="color: rgb(75, 75, 105);"><strong>Move the Needle</strong></span> – Our #1 value and the ultimate filter for decision-making. We focus on delivering tangible, measurable results that drive real business impact.</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><strong><span style="color: rgb(75, 75, 105);">Paint the Picture </span></strong>– We set clear vision and help others see what great looks like.</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><strong><span style="color: rgb(75, 75, 105);">Seek the Truth</span></strong> – We use data, customer insight, and curiosity to guide decisions.</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="color: rgb(75, 75, 105);"><strong>Get 1% Better</strong></span> – We continuously improve how we work through strong systems and small wins.</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><strong><span style="color: rgb(75, 75, 105);">Build Leverage </span></strong>– We maximize impact with the right mix of people, tools, automation, and AI.</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><strong><span style="color: rgb(75, 75, 105);">Crush the Challenge</span></strong> – We surface problems early and take ownership to solve them.</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><strong><span style="color: rgb(75, 75, 105);">Go Fast</span></strong> – We take initiative, move with urgency, and bias toward action.</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><strong><span style="color: rgb(75, 75, 105);">Be Creative</span></strong> – We challenge the norm and find better ways to win.</span></li> <li style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;"><strong><span style="color: rgb(75, 75, 105);">Lead with Empathy</span></strong> – We care deeply about our customers and each other.</span></li> </ul> <p><span style="font-family: helvetica, arial, sans-serif; color: rgb(59, 60, 54); font-size: 12pt;">If you thrive in fast-paced environments, take ownership of your work, and want to build something that actually moves the needle—join us and help shape what’s next at True Classic!&nbsp;</span></p></div>