Creative Strategist (Concepts + Voice)

<p><strong>Location: </strong>New York, NY (In-Office 4 Days a Week, Remote Fridays)</p> <p><strong>Department:&nbsp;</strong>Creative Team</p> <p><strong>Reports To:&nbsp;</strong>Executive Creative Director</p> <p><strong>Salary Range: </strong>$80,000 - $115,000 Annual Salary (Exempt Full-Time)</p> <p>&nbsp;</p> <p><strong>About the Role:</strong></p> <p>This is a pure-play ideation and conceptual role. You sit at the intersection of product innovation and cultural shifts. Your job is to turn clinical truths and human behaviors into brand-defining moments.</p> <ul> <li><strong>The Concept:</strong> You dream up the launch that doesn't feel like a pitch, the collab that feels like a glitch in the matrix, and the social formats people actually choose to watch.</li> <li><strong>The Voice:</strong> You don't just "write copy." You find the Hook. You write the three seconds of text that stop a thumb and the manifesto that makes our community feel seen.</li> </ul> <p>&nbsp;</p> <p><strong>Job Duties &amp; Responsibilities:</strong></p> <ul> <li><strong>Create the "What":</strong> From big campaign platforms to small, fast-moving social moments.</li> <li><strong>Find the Angle:</strong> Identify shifts in culture early and bring perspectives no one else in the room sees.</li> <li><strong>Turn Insight into Action:</strong> We don't care about generic "Gen Z" data. We care about human truths that can become tangible ideas.</li> <li><strong>Own the Spark:</strong> Bring ideas that are clear enough to execute immediately. You stay involved as they come to life to ensure the "soul" of the idea stays intact.</li> </ul> <p>&nbsp;</p> <p><strong>&nbsp;Who You Are</strong></p> <ul> <li><strong>Taste over Credentials:</strong> You have an instinctive sense of what feels fresh and what is overdone.</li> <li><strong>Output over Process:</strong> You’ve created work that people actually noticed—whether at an agency, for a brand, or on your own.</li> <li><strong>Fast, but Decisive:</strong> You can generate 20 ideas to find the one that matters. You’d rather kill a "good" idea to make room for a "great" one.</li> </ul> <p>&nbsp;</p> <p><strong>What This Role Is Not</strong></p> <ul> <li>Managing timelines, Trello boards, or logistics.</li> <li>Writing SEO blogs or technical ingredient lists.</li> <li>Building 40-slide decks to explain the obvious.</li> <li>Optimizing existing formats.</li> </ul> <p>&nbsp;</p> <p><strong>Expectations &amp; Qualifications:</strong></p> <ul class="KsbFXc U6u95" data-sfc-root="c" data-sfc-cb="" data-processed="true"> <li><strong>Experience: </strong><span class="T286Pc" data-sfc-cp="" data-sfc-root="c" data-sfc-cb="" data-processed="true">Generally 3–5+ years in advertising, copywriting, or content strategy, with a portfolio showcasing successful campaigns.</span></li> <li><strong>Platforms: </strong><span class="T286Pc" data-sfc-cp="" data-sfc-root="c" data-sfc-cb="" data-processed="true">Strong knowledge of TikTok, Instagram, and Meta advertising platforms.</span></li> <li><strong>Analytical Mindset: </strong><span class="T286Pc" data-sfc-cp="" data-sfc-root="c" data-sfc-cb="" data-processed="true">Proven ability to translate analytics into actionable creative improvements.</span></li> <li><strong>Communication:<span class="T286Pc" data-sfc-cp="" data-sfc-root="c" data-sfc-cb="" data-processed="true">&nbsp;</span></strong><span class="T286Pc" data-sfc-cp="" data-sfc-root="c" data-sfc-cb="" data-processed="true">Excellent written and verbal skills, including the ability to present concepts clearly</span></li> </ul>