Senior Creative Strategist - DAZN

Key Responsibilities

• Analyse consumer research, viewership data, and cultural trends to uncover actionable insights that inform breakthrough creative campaigns.
• Write sharp, inspiring, and clear creative briefs. Conduct briefing sessions that ignite the imagination of our copywriters, art directors, designers, and video producers.
• Collaborate closely with Brand Marketing, Media, and Product teams to deeply understand business goals, target audiences, and go-to-market plans for various content releases and product launches.
• Act as a strategic sounding board for the creative team throughout the production process, ensuring the work remains true to the strategy and effectively solves the business problem.
• Construct compelling strategic narratives and confidently present campaign concepts and strategic frameworks to senior stakeholders and marketing leadership.
• Work with data and analytics teams to review campaign performance, extracting key learnings to optimise future creative strategies and asset delivery.
• Stay on the pulse of the global media, streaming, and sports broadcasting landscapes to ensure our creative output remains culturally relevant and ahead of the curve.

About your experience

• 7 + years of experience as a creative strategist, brand planner, or similar role within an advertising agency, internal creative studio, or media/entertainment company
• A strong passion for and understanding of the broadcast, SVOD and sports media landscapes.
• Proven ability to distil complex data points, market research, and audience segmentation into simple, powerful human truths.
• A strong track record of strategic work that has directly led to successful, high-profile, multi-channel creative campaigns (video, digital, social, and out-of-home)
• Exceptional written and verbal communication skills, with a knack for building persuasive presentations that sell in big ideas
• Deep experience partnering with both analytical marketers and highly creative makers, knowing how to balance commercial realities with creative ambition.
• Ability to pivot quickly and manage multiple strategic projects simultaneously in a high-volume, fast-paced retail and entertainment environment.
• A strong track record of strategic work that has directly led to successful, high-profile, multi-channel creative campaigns (video, digital, social, and out-of-home).

Life at Foxtel Group

• You’re part of Fox Flex, our hybrid way of working with time spent at home and on campus  
• Free & discounted products including Foxtel, Hubbl, Foxtel Broadband, Kayo Sports and BINGE  
• Special days away from work for Birthday, Cultural & Volunteer Leave  
• Access to our holistic Fox Fit wellbeing program  
• Company-wide meeting-free lunch hours and Friday afternoons