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Creative Strategy Lead
OLIVER Agency - APAC
Mumbai2d ago
- Seniority
- Lead
About the role
<div class="content-intro"><p><span data-contrast="auto">Established in 2004, </span><strong><span data-contrast="none">OLIVER</span></strong><span data-contrast="auto"> is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">As a part of </span><strong><span data-contrast="none">The Brandtech Group</span></strong><span data-contrast="auto">, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our </span><strong><span data-contrast="none">AI solutions</span></strong><span data-contrast="auto"> enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.</span> </p></div><p><strong><span data-contrast="auto">Role: </span></strong><span data-contrast="auto">Content Lead</span></p>
<p><strong><span data-contrast="auto">Location: </span></strong><span data-ccp-props="{"134233117":true,"134233118":true}"> Mumbai, India</span></p>
<p><span data-contrast="auto"> </span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p>
<p><strong><span data-contrast="auto">About the role:</span></strong><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p>
<p><span data-contrast="auto">As a Content Lead, you'll play a pivotal role in creatively managing beauty brand. Your responsibilities include providing strategic insights, ensuring creative consistency across various touchpoints like social media, influencers, performance marketing, E-commerce, D2C, and POSM. You'll be leading and inspiring a team of writers, designers, and account managers to deliver high-quality work. This role demands a creative vision, collaborative spirit, an adeptness in working with diverse stakeholders, and an unwavering focus on the bigger picture.</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p>
<p> <br><strong><span data-contrast="auto">What you will be doing: </span></strong><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p>
<ul>
<li><span data-contrast="auto">Lead an integrated team, providing guidance and management.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Drive constant experimentation and content innovation to identify breakthrough ideas.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Develop brand and cultural narratives to establish a compelling brand identity.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Collaborate with internal and external partners to generate fresh content ideas and drive Shorts adoption.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Execute go-to-market plans and campaigns, keeping abreast of the latest trends.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Align content strategies with stakeholders for a unified approach.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Oversee influencer content planning, ensuring seamless integration into owned and earned media plans.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Approve content plans, creative layouts, monthly narratives, and assets.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Monitor and approve all asset production briefs and creative outputs.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Lead all aspects of content creation, from content creator selection to on-site shoots and asset production.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Establish KPIs and objectives, providing regular measurement reporting.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
</ul>
<p><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p>
<p><strong><span data-contrast="auto">What you need to be great in this role:</span></strong><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p>
<p><span data-contrast="auto">Knowledge & Skills Required:</span><span data-ccp-props="{"134233117":true,"134233118":true}"> </span></p>
<ul>
<li><span data-contrast="auto">Minimum 7 years of content management and strategy experience, ideally in top-tier agencies, with a robust digital background.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Demonstrated proficiency in handling Beauty brands.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Proven experience managing teams of at least 8 members in previous roles.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Innate creativity with a clear strategic vision and strong attention to detail.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Exceptional influencing skills and adept at creative problem-solving.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Excellent planning, organization, and stakeholder management skills.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Proficiency in managing workflow, prioritizing tasks, and maximizing productivity.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Seasoned creator with a track record of seeing projects through from concept to completion.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Highly creative with a strong ability to generate ideas and contribute </span><span data-contrast="auto">practically to studio output.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559740":259,"335559991":360}"> </span></li>
<li><span data-contrast="auto">Passion for and inquisitive about AI and new technologies </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559740":259,"335559991":360}"> </span></li>
<li><span data-contrast="auto">Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559740":259,"335559991":360}"> </span></li>
</ul>
<p><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":720,"335559737":0,"335559738":0,"335559739":0,"335559740":259,"335559991":360}"> </span><span data-contrast="auto">Personal attributes:</span><span data-ccp-props="{}"> </span></p>
<ul>
<li><span data-contrast="auto">Self-motivated and capable of working with minimal supervision.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Collaborative team player, open-minded, and devoid of political inclinations.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Proven ability to lead and inspire creative teams effectively.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Excellent communication and interpersonal skills across all levels of the organization.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Discretion in handling confidential and personal information.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
<li><span data-contrast="auto">Driven, proactive, and enthusiastic team player.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></li>
</ul>
<p><span data-contrast="auto">In this dynamic role, you'll be at the forefront of shaping and elevating the brand narrative for these beauty brands, driving innovation, and fostering collaboration across the team and with external partners. Your creative prowess and strategic acumen will be pivotal in ensuring the continued success and growth of these brands.</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Req ID:</span><span data-ccp-props="{}"> 17881</span></p>
<p class="p1"><span style="color: rgb(236, 240, 241);">#LI-AS2 #LI-Onsite</span></p><div class="content-conclusion"><p><span data-contrast="auto">Our values shape everything we do:</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Be</span><strong><span data-contrast="auto"> Ambitious</span></strong><span data-contrast="auto"> to succeed </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Imaginative</span></strong><span data-contrast="auto"> to push the boundaries of what’s possible </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Inspirational</span></strong><span data-contrast="auto"> to do groundbreaking work </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">always learning and listening</span></strong><span data-contrast="auto"> to understand </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Results-focused </span></strong><strong> </strong><span data-contrast="auto">to exceed expectations </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">actively pro-inclusive and anti-racist</span></strong><span data-contrast="auto"> across our community, clients and creations </span> <br></p>
<p><em><span data-contrast="auto">OLIVER,</span></em><em> </em><em><span data-contrast="auto">a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. </span></em> <span data-ccp-props="{}"> </span></p>
<p><em><span data-contrast="auto"> OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.</span></em></p></div>
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