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- Full-time
- Seniority
- Senior
About the role
Key Responsibilities
- Develop culturally relevant creative concepts and campaigns rooted in authentic insights about Latin America.
- Translate local behaviors, tensions, humor, language, and social dynamics into strong brand storytelling and communication ideas.
- Adapt creative thinking and cultural insights for campaigns across multiple markets in LATAM when required.
- Work across copywriting, creative strategy, conceptual development, and campaign ideation.
- Collaborate with internal teams, clients, strategists, and production partners to bring ideas from concept to execution.
- Present creative ideas in a persuasive and compelling way to clients and stakeholders.
- Contribute to brand positioning and communication strategies for major brands and corporate clients.
- Ensure creative work feels locally authentic without relying on superficial or stereotypical cultural representation.
- Stay closely connected to shifts in contemporary culture, language, media, internet trends, and social conversations.
- Develop an understanding of broader LATAM cultural contexts and market nuances to support regional projects.
- Help shape work that is modern, globally relevant, and deeply connected to local ide
Skills, Knowledge & Expertise
- Deep understanding of culture, language, and social dynamics.
- English proficiency is required.
- Strong storytelling, writing, and communication skills.
- Ability to develop, present, and defend original creative ideas.
- Experience in creative agencies, media, content, or related creative fields.
- Strong portfolio of culturally relevant work.
- Experience working with brands or corporate clients is preferred.
- Background in copywriting, art direction, comedy, journalism, screenwriting, or cultural/media projects of at least 5 years.
- Ability to work across different cultural contexts and adapt ideas for diverse audiences across LATAM.
Job Benefits
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
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