CRM & Communications Coordinator

<h1><strong>About Dwelly</strong></h1> <p>Dwelly — a UK-based, AI-enabled lettings and property management platform, that is growing through a roll-up strategy acquiring estate agencies. The company leverages two arms: i) acquiring existing letting agencies, effectively buying its highly sticky, recurring revenue-type landlords portfolios, and then ii) building a top-notch technology to automate tenant management, payments, and post-rental property maintenance. The company seamlessly integrates AI services to automate all business processes within brick-and-mortar real estate agencies, integrating them into a tech-enabled digital letting platform in two months to radically improve the user experiences and increase efficiency of the business.</p> <p>We’re a fast-growing, product-focused company, backed by top-tier investors and led by a team with deep experience in real estate, technology, and operations.</p> <p>&nbsp;</p> <h1><strong>Position summary&nbsp;</strong></h1> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">We are looking for a CRM &amp; Communications Coordinator to own landlord and tenant communications across our growing portfolio of acquired agency brands. This is a CRM-first role — you will be responsible for managing and optimising high-volume email communications that keep our landlords and tenants informed, engaged, and retained as we scale through acquisitions.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This is not a brand-building or campaign management role. It's about operational excellence in communications: making sure the right message reaches the right audience at the right time, consistently, across a fragmented and growing multi-brand portfolio. You will own the Mailchimp database, manage audience segmentation, deploy regular communications at scale, and build the templates and systems that allow each new agency acquisition to be onboarded into our communications infrastructure quickly and consistently.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This role is ideal for someone who is organised and process-driven, comfortable working with large contact databases, and able to produce clear, on-brand copy quickly. Experience in a tech company or fast-growth environment where you have managed communications to tens of thousands of contacts is essential. Success in this role looks like all acquired agency brands on a consistent monthly communications cadence, measurable improvement in landlord newsletter engagement quarter on quarter, and a reusable template and segmentation system that scales cleanly to each new brand acquisition without requiring a rebuild from scratch.</p> <p>&nbsp;</p> <h1><strong>Key responsibilities</strong></h1> <h3>CRM &amp; Communication</h3> <ul data-spread="false"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Own and manage the Mailchimp database across all acquired agency brands — importing contacts, maintaining list hygiene, managing unsubscribes and bounces, and keeping segmentation accurate as the portfolio grows</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Build and maintain audience segments by contact type (landlord vs tenant), by brand, by geography, and by lifecycle stage, ensuring the right message reaches the right audience every time</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Deploy, schedule, and monitor all outgoing email campaigns across the portfolio — managing deliverability and maintaining sender reputation at scale</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Manage the recurring communications calendar: monthly landlord newsletters, regulatory updates, platform announcements, and tenant-facing messages — adapted per brand but built on shared templates</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Track and report on email performance metrics (open rates, CTR, unsubscribes) and use data to improve segmentation, timing, and messaging over time</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Onboard each new brand acquisition into the Mailchimp infrastructure — importing and cleaning contact lists, setting up segmentation, building templates, and bringing them onto the standard communications cadence</li> </ul> <h3><br>Marketing Operations</h3> <ul data-spread="false"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Build and maintain a library of reusable templates, copy blocks, and brand assets so that new agency acquisitions can be onboarded into the communications infrastructure quickly and consistently</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Use Zapier and AI tools to automate repetitive content production tasks and operational workflows, keeping the workload manageable as the portfolio scales</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Maintain clear internal documentation so that processes are consistent, transferable, and easy to hand over as the team grow</li> </ul> <h3>Content &amp; Social</h3> <ul> <li class="font-claude-response-body whitespace-normal break-words pl-2">Plan and produce supporting content across the agency brands including social media posts, blog articles, and regulatory updates</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Maintain brand consistency across brands through shared templates and processes, adapting tone for local markets where needed</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Support visual asset production using Canva and Figma for social and email</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Manage Google Business Profile and organic social presence across the portfolio</li> </ul> <h2>&nbsp;</h2> <h2><strong>Qualifications and Preferred Background&nbsp;</strong></h2> <h3>Essential</h3> <ul> <li class="font-claude-response-body whitespace-normal break-words pl-2">3–5 years of CRM and marketing automation experience, with proven ability to manage communications at scale in a tech or fast-growth environment</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Hands-on experience with Mailchimp, HubSpot, Klaviyo, or similar CRM and automation platforms</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Strong copywriting skills with the ability to produce clear, on-brand content quickly</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Strong English communication skills — comfortable communicating with British stakeholders</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Organised, self-managing, and able to operate effectively with imperfect information</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Must have significant overlap with UK working hours (minimum 4–6 hours per day)</li> </ul> <h3>Preferred</h3> <ul data-spread="false"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Content marketing and social media experience</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Property, proptech, or estate agency background</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Experience with Figma, Zapier, Notion, and AI tools</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Working knowledge of SEO and CMS platforms</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Meta Ads or paid social experience</li> </ul> <h1><strong><br>Compensation and benefits</strong></h1> <ul> <li>Competitive compensation (based on experience)</li> <li>Remote-first setup with a high-trust culture and flexible workload</li> </ul> <h1>&nbsp;</h1> <h1><strong>What is it like being a Dwell-er</strong></h1> <p>Feel free to check out <a href="https://docsend.com/view/7v8gwrjaky7mn895">Dwelly Core Principles</a>. That’s about what we believe in, how we operate and make decisions.</p> <p>What we offer is not a fancy office or a static workplace. Instead, this is solving one of worlds’ most complex problems in the largest consumer industry in the world (residential rentals), to improve the experience for &gt;30% of households (&gt;5M in the UK, and &gt;100M including EU and US) that live in rental homes.</p> <p>This is about disrupting the largest, most antiquated industry in the world, with one of the strongest operational and technical teams that exist in the UK and the EU. We work hard, and we shoot for extremely ambitious results. But we want people to be proud of what they’ve built and be able to look back and say one day “hell yeah, that was me that did it all”.</p> <ul> <li>Customer obsession rather than competitive focus</li> <li>Passion for invention</li> <li>Operational excellence</li> <li>Long-term thinking</li> </ul><div class="content-conclusion"><p data-start="556" data-end="829">By applying for this position, you consent to the processing and storage of your personal data for recruitment purposes for up to 365 days, in accordance with our data retention policy and applicable data protection laws.</p></div>