CRM Creative Producer

Key Responsibilities

Creative Campaign Development

• Lead the end-to-end creative development of CRM campaigns, from briefing and concept development through production, launch, and post-campaign analysis.
• Partner with marketing, product, and cross-functional stakeholders to translate business objectives into compelling customer communications.
• Develop creative approaches that align with brand guidelines while supporting product launches, promotional initiatives, and lifecycle marketing strategies.
• Ensure all campaign assets maintain a consistent customer experience across channels, audiences, and markets.
  
  

Content Production & Asset Management

• Maintain and enhance internal activation tools built on Google Apps Script — Manage the development of email creative, copy, and content components across CRM programs.
• Build and maintain email content within approved content management systems, ensuring communications are visually polished, technically accurate, and on-brand.
• Leverage emerging technologies and AI-enabled creative tools where appropriate to improve efficiency, scalability, and creative output.
• Maintain content libraries, templates, and reusable assets that support campaign consistency and operational efficiency.
  
  

CRM Strategy & Audience Engagement

• Support the development of customer communication strategies that drive engagement, retention, and customer lifetime value.
• Implement segmentation strategies, message frameworks, and audience journeys across multiple customer groups and geographies.
• Collaborate with CRM and analytics teams to ensure communications are relevant, personalized, and aligned to customer needs throughout the lifecycle.
• Partner with technical and audience teams to ensure campaign strategies are accurately translated into execution.
  
  

Editorial Planning & Campaign Operations

• Own and maintain forward-looking CRM editorial calendars that align with product roadmaps, marketing initiatives, and promotional priorities.
• Coordinate campaign timelines, dependencies, and deliverables across multiple stakeholders and workstreams.
• Manage campaign production schedules to ensure projects are delivered on time, within scope, and aligned with business priorities.
• Balance multiple concurrent campaigns while maintaining high creative and operational standards.
  
  

Stakeholder & Agency Management

• Build strong working relationships across marketing, product, creative, and operational teams.
• Coordinate reviews, feedback cycles, approvals, and stakeholder communications throughout the campaign lifecycle.
• Manage relationships with external creative agencies and production partners when required, ensuring deliverables meet quality, timeline, and budget expectations.
• Facilitate cross-functional collaboration to drive alignment and successful campaign execution.
• Work closely with the Delivery Lead to update on timelines and workloads.
  
  

Stakeholder & Agency Management

• Monitor campaign performance and customer engagement metrics across CRM programs.
• Develop standardized reporting and performance summaries to communicate results and insights to stakeholders.
• Translate campaign data into actionable recommendations that improve future creative, messaging, targeting, and customer experiences.
• Support testing strategies and optimization programs to continuously improve campaign effectiveness.
  
  

• Identify opportunities to improve creative workflows, campaign development processes, and stakeholder collaboration models.
• Champion best practices in CRM creative development, customer communications, and content production.
• Stay informed on emerging CRM trends, customer engagement strategies, creative technologies, and industry best practices.
  
  

Skills, Knowledge & Expertise

• 5 years of experience in creative production, CRM marketing, digital marketing, or related marketing disciplines.
• Demonstrated experience developing and managing customer-facing marketing campaigns, preferably within B2C environments.
• Strong understanding of email marketing best practices, customer communications, and lifecycle marketing principles.
• Experience creating and managing digital marketing content, with a portfolio demonstrating strong creative and strategic thinking.
• Hands-on experience building or managing email content within content management systems.
• Experience coordinating campaign development across multiple stakeholders, teams, and timelines.
• Strong project management capabilities with exceptional attention to detail and the ability to manage multiple priorities simultaneously.
• Experience supporting or launching campaigns across multiple markets and regions is advantageous.
• Experience working with external creative agencies or production partners is beneficial.
• Familiarity with customer segmentation, personalization strategies, and campaign optimization methodologies is preferred.
• Experience using AI-assisted creative tools or content production workflows is advantageous.
  
  

• Strong creative judgment with a keen eye for design, messaging, and customer experience.
• Excellent written and verbal communication skills.
• Exceptional organizational skills and ability to manage multiple projects in fast-paced environments.
• Strong stakeholder management and relationship-building capabilities.
• Proactive, self-motivated, and comfortable operating in ambiguous or evolving environments.
• Collaborative mindset with the ability to influence cross-functional teams without direct authority.
• Data-driven approach to decision-making and continuous improvement.
• Passion for customer engagement, storytelling, and delivering exceptional brand experiences.