CRM Manager

What You'll Be Doing:

• Lead multi-channel campaign planning for our multi-sport CRM calendar to drive revenue growth, upsell, and subscriber retention. 
• Clearly articulate campaign and segmentation plans to the CRM operations team for timely scheduling and dispatch. 
• Deliver against CRM targets and be agile in your output to meet channel contribution week-on-week, maximising cross-sell and upsell opportunities across subscription tiers. 
• Oversee creative briefs, asset coordination, and below-the-line messaging tailored to each sport and audience, ensuring engaging and effective copy. 
• Drive personalisation and segmentation efforts for optimal conversion and engagement, leveraging available data and technical capabilities to elevate CRM impact. 
• Lead testing and optimisation of CRM creative and brand direction in collaboration with DAZN marketing and creative teams.

What You'll Bring:

• 2+ years’ experience in a CRM role within a subscription business and/or at a sports rights holder. 
• Bilingual written and verbal English communication skills, enabling content creation in English and effective collaboration across diverse teams and stakeholders. 
• Interest in data analysis and interpretation, with the ability to extract insights and translate them into actionable tests. 
• Ability to thrive in a fast-paced, dynamic, and international environment with excellent time management, agility, and problem-solving skills. 
• A proactive approach to proposing and sharing new ideas to enhance CRM communications. 
• Strong stakeholder management abilities within a multinational matrix structure, with a focus on influencing senior leaders across diverse markets. 
• A passion for sports or a deep understanding of subscription services, especially in an international context, is highly desirable.

Benefits