CRM Manager

<h5>Our client is an international online gaming company focused on delivering engaging and innovative gaming experiences, leveraging modern technologies to provide high-quality products and services for a global audience.</h5> <h5>Perfect for those who aim to:</h5> <ul> <li> <p>Design, launch, and optimise end-to-end CRM journeys (Welcome, Retention, Reactivation) across multiple channels;</p> </li> <li> <p>Knowledge of core CRM metrics and understanding of how to improve them;</p> </li> <li> <p>Own and execute a localised CRM strategy focused on increasing Player Lifetime Value (LTV), retention, and reducing churn;</p> </li> <li> <p>Define and evolve customer segmentation (behavioural, value-based, lifecycle) to enable highly targeted promotions;</p> </li> <li> <p>Collaborate closely with Product to integrate and promote gamified and other product features within the CRM lifecycle;</p> </li> <li> <p>Propose, test, and scale new promotional mechanics, offers, and communication based on data;</p> </li> <li> <p>Own campaign planning and execution across channels, ensuring high quality, consistency, and performance;</p> </li> <li> <p>Deep dive into key CRM performance metrics;</p> </li> <li> <p>Translate data into actionable insights to improve communication strategy and bonus efficiency;</p> </li> <li> <p>Align CRM initiatives with Marketing and Product priorities to ensure a consistent user experience.</p> </li> </ul> <h5>Experience you’ll need to bring:</h5> <ul> <li> <p>2+ years of experience in CRM or Lifecycle Marketing, ideally in iGaming;</p> </li> <li> <p>Proven experience designing and executing CRM campaigns across the full lifecycle (onboarding, retention, reactivation);</p> </li> <li> <p>Strong understanding of business KPIs (e.g., NGR, Active Days, Churn Rate, ARPU), with the ability to translate data into actions;</p> </li> <li> <p>Proven experience with CRM and performance tracking tools (Tableau or similar);</p> </li> <li> <p>Understanding of segmentation strategies (behavioural, value-based, lifecycle);</p> </li> <li> <p>Strong interest in gamification and player psychology, with a clear understanding of user engagement drivers;</p> </li> <li> <p>Experience working with cross-functional teams (Product, Marketing, Analytics) and aligning CRM initiatives with broader business goals;</p> </li> <li> <p>Upper Intermediate English (spoken and written).</p> </li> </ul> <h5>It's a perfect match if you have those personal features:</h5> <ul> <li> <p>Creative, out-of-the-box thinking;</p> </li> <li> <p>Strong communication and execution skills;</p> </li> <li> <p>Ability to manage multiple priorities;</p> </li> <li> <p>Data-driven mindset;</p> </li> <li> <p>High ownership, you take responsibility for outcomes, not just tasks.</p> </li> </ul> <p>Apply, and let your growth journey begin.</p>