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CRM Manager

Twisto

PragueHybrid1mo ago
Employment
Fulltime Permanent

About the role

We’re looking for a hands-on CRM Manager who enjoys building and optimizing customer communication across international markets.

You’ll manage CRM campaigns end-to-end in a lean, fast-moving environment where ownership and execution matter.

What you’ll do

  • Build and optimize CRM campaigns across email, push, in-app, SMS, and other channels

  • Manage lifecycle communication and automation journeys

  • Work hands-on in CRM and marketing automation platforms

  • Create segmentation, personalization, and A/B testing initiatives

  • Monitor campaign performance and identify optimization opportunities

  • Build and optimize automated customer journeys across CRM channels

  • Collaborate with Product, Marketing, Commercial, Data, and Compliance teams

  • Support product launches and commercial initiatives from a CRM perspective

Why join us

  • High ownership and direct impact on customer experience and business growth

  • Opportunity to shape CRM activities across international markets

  • Fast-moving Fintech environment

  • Hybrid work model with offices in Prague Karlín

  • 5 weeks of vacation + 5 relax days

  • MultiSport card contribution and healthcare support

  • Daily office refreshments, fruit, great coffee, and chai latte

  • Informal and friendly environment, great people, and a few office dogs

  • Regular team events and company activities

  • 4-6 years of CRM or lifecycle marketing experience

  • Strong hands-on experience with CRM and automation tools

  • Experience with CRM and marketing automation platforms (Bloomreach experience is a strong advantage)

  • Experience managing CRM campaigns independently end-to-end

  • Understanding of customer segmentation and lifecycle communication

  • Analytical mindset with attention to detail

  • Experience with A/B testing and campaign optimization

  • Ability to work independently and manage priorities in a fast-paced environment

  • Very good English communication skills

If this sounds like your kind of role, we’d love to hear from you.

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