- Employment
- Employee
- Seniority
- Senior
About the role
As a Senior CRM Manager, you will be responsible for leading the strategy, execution and optimization of customer retention and engagement initiatives across CRM channels. You will play a key role in building long-term customer loyalty, driving player lifetime value (LTV), and ensuring a personalized, data-driven experience for our players.
This position requires a strong understanding of the iGaming industry, including casino, sportsbook and live gaming products, as well as expertise in segmentation, player journeys, automation, and responsible gaming practices.
Tasks
- Develop global CRM strategy for all product verticals (casino, sportsbook)
- Design, execute and optimize multi-channel campaigns (email, SMS, push, onsite messaging, etc.) to increase engagement and retention
- Lead personalization efforts through segmentation, behavioral triggers, and predictive modeling
- Manage the CRM calendar to ensure timely, relevant, and compliant communications
- Monitor, analyze, and report on campaign performance (engagement rates, conversion, churn, etc)
- Collaborate with product, marketing, BI, and other teams to align CRM initiatives with business goals
- Mentor and guide CRM specialists/managers, fostering innovation and best practices
- Drive automation, testing, and optimization to enhance CRM effectiveness and scalability
Requirements
- 2+ years of CRM experience, experience in a senior/leadership role
- Experience in iGaming
- Knowledge of CRM tools/platforms (FastTrack, Customer.io, etc).
- Proven track record of driving player retention, reactivation, and engagement
- Deep understanding of player lifecycles, bonus mechanics, and gamification strategies
- Data-driven mindset with strong analytical skills
- Excellent communication and project management skills
- Fluency in English
Benefits
- 24 working days of paid annual leave
- 6 days of paid sick leave
- Official employment
- Medical insurance
- Coffee zone with fruit & snacks available in the office
- Corporate lunch provided by the company
- Gym and sports classes
- Healthy and friendly work atmosphere
As a Senior CRM Manager, you will be responsible for leading the strategy, execution and optimization of customer retention and engagement initiatives across CRM channels. You will play a key role in building long-term customer loyalty, driving player lifetime value (LTV), and ensuring a personalized, data-driven experience for our players.
This position requires a strong understanding of the iGaming industry, including casino, sportsbook and live gaming products, as well as expertise in segmentation, player journeys, automation, and responsible gaming practices.
Tasks
- Develop global CRM strategy for all product verticals (casino, sportsbook)
- Design, execute and optimize multi-channel campaigns (email, SMS, push, onsite messaging, etc.) to increase engagement and retention
- Lead personalization efforts through segmentation, behavioral triggers, and predictive modeling
- Manage the CRM calendar to ensure timely, relevant, and compliant communications
- Monitor, analyze, and report on campaign performance (engagement rates, conversion, churn, etc)
- Collaborate with product, marketing, BI, and other teams to align CRM initiatives with business goals
- Mentor and guide CRM specialists/managers, fostering innovation and best practices
- Drive automation, testing, and optimization to enhance CRM effectiveness and scalability
Requirements
- 2+ years of CRM experience, experience in a senior/leadership role
- Experience in iGaming
- Knowledge of CRM tools/platforms (FastTrack, Customer.io, etc).
- Proven track record of driving player retention, reactivation, and engagement
- Deep understanding of player lifecycles, bonus mechanics, and gamification strategies
- Data-driven mindset with strong analytical skills
- Excellent communication and project management skills
- Fluency in English
Benefits
- 24 working days of paid annual leave
- 6 days of paid sick leave
- Official employment
- Medical insurance
- Coffee zone with fruit & snacks available in the office
- Corporate lunch provided by the company
- Gym and sports classes
- Healthy and friendly work atmosphere
Perks & benefits
- Medical Insurance
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