CRM Manager m/f/d - Dazn Bet

Why Join DAZN Bet?

The Role

What You’ll Be Doing:

• Strategically plan and execute CRM campaigns across the full customer lifecycle, driving engagement, retention and reactivation across Germany and Austria
• Drive innovative, personalised campaigns using automation and multiple communication channels to deliver above industry-standard retention rates
• Develop and manage promotions, executing targeted campaigns that maximise customer satisfaction and directly contribute to business revenues
• Maximise customer lifetime value, monitoring and optimising bonus costs to ensure profitability across all CRM activity
• Build robust campaign reporting frameworks, tracking KPIs and campaign performance to continuously improve effectiveness and drive commercial growth
• Collaborate with BI & Data teams to monitor market performance, identify commercial opportunities and inform strategic decision-making
• Monitor regulatory and market trends across the DACH region, ensuring all CRM activity remains compliant with local gambling regulations and advertising restrictions
• Build strong cross-functional relationships across DAZN Bet and the wider DAZN business to identify new revenue streams and enhance the customer experience

What You’ll Bring:

• 3+ years of CRM experience within the online gaming industry, ideally across both Sportsbook and Casino products
• Hands-on experience with CRM tools such as Optimove, Salesforce or similar platforms, alongside CMS tools experience with Optimove is a strong plus
• Proven track record of delivering customer lifecycle campaigns that drive loyalty, retention and measurable revenue growth through innovative CRM strategies
• Strong analytical and data-driven mindset, with the ability to evaluate campaign performance and translate insights into clear commercial actions
• Deep knowledge of the DACH gambling landscape, including local regulations, advertising restrictions and market-specific opportunities
• A creative, bold and commercially focused approach, equally comfortable with high-level strategic thinking and hands-on execution
• A genuine passion for sport, particularly football, with a strong understanding of what it means to be a fan across multiple sports
• Fluency in German and English, with excellent written and verbal communication skills in both languages

Benefits