Lead CRM Manager - relocation to Portugal

<div class="content-intro"><p>Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.<br>Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.</p></div><p data-start="215" data-end="549">We are looking for experienced <strong>Lead</strong> <strong>CRM</strong> professional to join our growing regulated market team. This is a unique opportunity to influence customer engagement strategy on a global scale and build best-in-class CRM processes across multiple products.</p> <div data-start="215" data-end="549"><strong><em>All the roles are on-site in Lisbon.</em></strong></div> <p data-start="551" data-end="577"><strong data-start="551" data-end="575">Key Responsibilities:</strong></p> <ul data-start="578" data-end="1726"> <li data-start="578" data-end="737">Take ownership of strategy development, testing new mechanics, and mentoring team members.</li> <li>Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in-app, and onsite messaging).</li> <li data-start="738" data-end="859">Own the customer lifecycle, ensuring effective onboarding, engagement, retention, reactivation, and churn prevention.</li> <li data-start="860" data-end="989">Plan, execute, and evaluate CRM campaigns with a strong focus on personalization, segmentation, and measurable impact on ROI.</li> <li data-start="990" data-end="1156">Collaborate with cross-functional teams (content, design, product, analytics) to ensure campaigns are creative, data-driven, and aligned with business objectives.</li> <li data-start="1157" data-end="1297">Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn; translate insights into actionable improvements.</li> <li data-start="1298" data-end="1383">Ensure compliance with data privacy regulations and responsible gaming practices.</li> <li data-start="1298" data-end="1383">Take ownership of strategy development, testing new mechanics, and mentoring team members.</li> </ul> <p data-start="1728" data-end="1746"><strong data-start="1728" data-end="1744">Requirements:</strong></p> <ul data-start="1747" data-end="2419"> <li data-start="1747" data-end="1840"> <div data-start="1749" data-end="1840">5+ years of CRM experience within iGaming or Betting.</div> </li> <li data-start="1747" data-end="1840">1+ years on a CRM Lead position in iGaming.</li> <li data-start="1841" data-end="1935"> <div data-start="1843" data-end="1935">Proven track record of managing CRM campaigns end-to-end, with measurable business impact.</div> </li> <li data-start="1936" data-end="2029"> <div data-start="1938" data-end="2029">Hands-on experience with leading CRM platforms (Braze, Optimove, Salesforce, or similar).</div> </li> <li data-start="2030" data-end="2135"> <div data-start="2032" data-end="2135">Strong analytical skills, including segmentation, A/B testing, and campaign performance optimization.</div> </li> <li data-start="2136" data-end="2210"> <div data-start="2138" data-end="2210">Excellent project management, communication, and collaboration skills.</div> </li> <li data-start="2211" data-end="2267"> <div data-start="2213" data-end="2267">Fluent in English (additional languages are a plus).</div> </li> <li data-start="2268" data-end="2361"> <div data-start="2270" data-end="2361">Proactive, adaptable, and comfortable working in a fast-paced, international environment.</div> </li> </ul><div class="content-conclusion"><p>Reshape marketing
with us. Let’s work!&nbsp;</p> <p><strong>By submitting your application, you agree to our <a href="https://www.medieragency.com/privacy-policy" target="_blank">Privacy Policy.</a></strong></p></div>