CRM Project Manager – Gamification

<h2><strong>The Wow</strong></h2> <p>Betsson is partnering with Thunderbite, and Xtremepush company, and we are looking for a CRM Project Manager – Gamification to join our CRM team and lead this exciting rewards product within Commercial.</p> <p>In this role, you will be responsible for creating, managing, and optimising a range of gamification products and reward configurations, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and similar mechanics across multiple markets, brands, products, and jurisdictions (B2C+B2B). These gamified experiences will support both personalised customer journeys and broader onsite global campaigns managed by the CRM Campaign Operations team. To succeed in this role, you should have hands-on experience working with Thunderbite and Xtremepush.</p> <h2><strong>A taster of what you will be involved with:&nbsp;</strong></h2> <ul> <li>Within Commercial, own and manage the end-to-end delivery of gamification rewards across multiple markets, brands, products, and jurisdictions (B2C+B2B).</li> <li>Create, configure, launch, and optimise gamification mechanics, including The Wheel, Pick a Box, Thunderboard, 5-Reel Slots, and other interactive reward experiences using Thunderbite.</li> <li>Build and maintain reward structures, probability models, and prize allocation logic to ensure commercial viability and alignment with promotional budgets.</li> <li>Monitor and optimise reward costs across all launched gamification products.</li> <li>Ensure all gamification activities comply with internal processes, responsible gaming principles, and market-specific regulatory requirements.</li> <li>Work closely with local teams to ensure a tailored and localised customer experience.</li> <li>Stay informed on industry trends and competitor activity to continuously evolve and enhance the gamification offering.</li> <li>Collaborate closely with Xtremepush and internal product development stakeholders to support the successful implementation and continuous enhancement of the gamification portfolio.</li> </ul> <p>&nbsp;</p> <h2><strong>What we are looking for</strong></h2> <ul> <li>A degree in economics, marketing, business or IT management or equivalent work experience</li> <li>At least 4 years’ experience in a CRM, Product, or similar commercial role within the iGaming industry.</li> <li>Proven hands-on experience working with Thunderbite / Xtremepush Gamification products and mechanics.</li> <li>Solid knowledge of probability models, reward structures, and campaign cost calculations.</li> <li>Strong understanding of gamification strategy, customer engagement, and retention within online gaming environments.</li> <li>Ability to build and maintain strong relationships with key stakeholders across multiple teams and functions.</li> <li>Excellent written and verbal communication skills in English.</li> <li>Proficiency in Spanish or Portuguese is considered a strong advantage.</li> <li>Strong organisational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.</li> <li>Analytical and commercially minded, with a proactive approach to problem-solving and optimisation.</li> </ul> <p style="text-align: center;">&nbsp;</p> <h2 style="text-align: center;">Challenge accepted?</h2> <p style="text-align: center;"><strong><em>By submitting your application, you understand that your personal data will be processed as set out in our <a href="https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.betssongroup.com%2Fprivacy-policy%2F&amp;data=02%7C01%7C%7C3a20ee474bdc4c6e3c0708d7f25cecc8%7Cc514bc364b3348d2bbb1a3c97d4bf41d%7C0%7C0%7C637244353233614389&amp;sdata=AU%2Fhd6%2BEo1YFOdJ4nv%2FfKCYpmRNmvuzPrTyiZlbgys4%3D&amp;reserved=0">Privacy Policy</a></em></strong></p> <p style="text-align: center;">&nbsp;</p>