CRM Strategist

<div class="content-intro"><p><span data-contrast="auto">Established in 2004, </span><strong><span data-contrast="none">OLIVER</span></strong><span data-contrast="auto"> is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">As a part of </span><strong><span data-contrast="none">The Brandtech Group</span></strong><span data-contrast="auto">, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our </span><strong><span data-contrast="none">AI solutions</span></strong><span data-contrast="auto"> enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.</span>&nbsp;</p></div><p><strong><span data-contrast="auto">Role:&nbsp;</span></strong><span data-ccp-props="{&quot;134233279&quot;:true}"><span class="TextRun SCXW153236103 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW153236103 BCX8">CRM Strategist</span></span></span></p> <p><strong><span data-contrast="auto">Location: </span></strong><span data-ccp-props="{&quot;134233279&quot;:true,&quot;335559739&quot;:240}">Baltimore, Maryland&nbsp;</span></p> <p><span data-ccp-props="{&quot;335559739&quot;:240}">&nbsp;</span></p> <p><strong><span data-contrast="auto">About the role:</span></strong><span data-ccp-props="{&quot;335559739&quot;:240}">&nbsp;</span></p> <p><span data-contrast="auto">The CRM Strategist supports the strategic planning and execution of CRM and email marketing programs across five healthcare education institutions. Working closely with the CRM Strategy Lead, you'll translate strategy into detailed campaign plans — coordinating execution with a Campaign Management team based in Mexico City and applying rigorous analytical thinking to drive continuous performance improvement across lead nurture, enrolment, and retention journeys.</span></p> <p>&nbsp;</p> <p><strong><span data-contrast="auto">What you will be doing:</span></strong><span data-ccp-props="{&quot;335559739&quot;:240}">&nbsp;</span></p> <ul> <li>Support the CRM Strategy Lead in planning and executing email and CRM programs across five institutions, including lead nurture, enrollment, and retention journeys</li> <li>Develop detailed campaign briefs, audience segmentation logic, and personalization specifications for Campaign Managers and Email Developers</li> <li>Monitor campaign performance — open rates, click-through rates, conversion, and enrollment attribution — and surface actionable recommendations for optimization</li> <li>Design and analyze A/B tests across subject lines, content, CTAs, and send times; document learnings and integrate them into future campaign planning</li> <li>Maintain platform hygiene and data quality within CRM and email systems; coordinate issue resolution with the Data Analyst/Engineer</li> <li>Partner with the Email Development team to ensure technical accuracy, rendering quality, and accessibility compliance across all email assets</li> <li>Track and manage the campaign production calendar, coordinating with Campaign Managers, Copywriters, and Art Directors to ensure on-time delivery</li> <li>Contribute to QBR reporting by compiling performance data, trend analysis, and strategic recommendations</li> <li>Stay current with CRM best practice and emerging email marketing technology; identify opportunities to apply AI-driven personalization and content optimization</li> </ul> <p>&nbsp;</p> <p><strong><span data-contrast="auto">What you need to be great in this role:</span></strong><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true}">&nbsp;</span></p> <ul> <li>Experience in CRM, email marketing, or lifecycle marketing — managing campaigns in a multi-brand or multi-program environment</li> <li>Platform proficiency in enterprise email marketing systems (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent)</li> <li>Strong analytical skills: confident with campaign performance data, A/B testing methodology, and reporting</li> <li>Experience working with segmentation logic, audience lists, and personalization variables</li> <li>Technical precision: working knowledge of HTML email specifications, deliverability requirements, and QA standards</li> <li>Familiarity with higher education enrollment marketing or healthcare marketing is a meaningful differentiator</li> <li>Organized and collaborative: able to coordinate effectively across multiple teams, time zones, and location.</li> <li>Proficiency with AI tools relevant to email marketing — including AI-assisted subject line generation, content personalization, and send-time optimization</li> <li>Experience evaluating and applying AI-driven campaign insights with human editorial judgment</li> <li>Systematic, test-and-learn approach to campaign planning and optimization</li> <li>Individual compensation varies based on the job-related factors including location, business needs, level of responsibility, experience and qualification. The range listed is just one component of OLIVER's total compensation package.&nbsp;</li> </ul> <h6 style="padding-left: 760px; text-align: right;"><span data-contrast="auto">Req ID:</span><span data-ccp-props="{}"> 17905</span></h6> <h6 style="padding-left: 760px; text-align: right;"><span style="color: rgb(255, 255, 255);" data-ccp-props="{}">#LI-FO1&nbsp; #LI-HYBRID #LI-MIDSENIOR</span></h6><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><span data-teams="true">At the time of this&nbsp;posting, the base salary for this position may range according to what's stated below.&nbsp;Individual compensation varies based on&nbsp;job related&nbsp;factors, including location, business needs, level of responsibility, experience, and qualifications. The range listed is just one&nbsp;component&nbsp;of OLIVER’s total compensation package.</span></p></div><div class="title">Salary Range</div><div class="pay-range"><span>$85,000</span><span class="divider">&mdash;</span><span>$95,000 USD</span></div></div></div><div class="content-conclusion"><p><span data-contrast="auto">Our values shape everything we do:</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be</span><strong><span data-contrast="auto"> Ambitious</span></strong><span data-contrast="auto"> to succeed &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Imaginative</span></strong><span data-contrast="auto"> to push the boundaries of what’s possible &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Inspirational</span></strong><span data-contrast="auto"> to do groundbreaking work &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">always learning and listening</span></strong><span data-contrast="auto"> to understand &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">Results-focused </span></strong><strong> </strong><span data-contrast="auto">to exceed expectations &nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Be </span><strong><span data-contrast="auto">actively pro-inclusive and anti-racist</span></strong><span data-contrast="auto"> across our community, clients and creations &nbsp;</span></p> <p>&nbsp;</p> <p><em><span data-contrast="auto">OLIVER,</span></em><em> </em><em><span data-contrast="auto">a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. &nbsp;</span></em><span data-ccp-props="{}">&nbsp;</span></p> <p><em><span data-contrast="auto"> OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.</span></em></p></div>