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About the role
<div class="content-intro"><p><strong>About WPP</strong></p>
<p>WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <u><a href="http://wpp.com/" data-outlook-id="9689dc0a-1e79-4d8e-b697-081cde8be8f0">WPP.com</a></u>.</p></div><p></p>
<p> </p>
<p><span data-contrast="auto">We are</span><span data-contrast="auto"> </span><span data-contrast="auto">seeking</span><span data-contrast="auto"> </span><span data-contrast="auto">a CRM Strategist</span><span data-contrast="auto"> </span><span data-contrast="auto">to</span><span data-contrast="auto"> </span><span data-contrast="auto">drive the development and execution of omnichannel strategies for one of our top-tier global clients. </span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">If you have experience developing strategic thinking at the intersection of customer experience, data, and digital ecosystems—or are eager to deepen your expertise in these areas—we would love to hear from you.</span></p>
<h2>What will your day look like?</h2>
<p><span data-contrast="auto">As a CRM Strategist, you will:</span><span data-contrast="auto"> </span><span data-contrast="auto"> </span><span data-ccp-props="{}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Work within a small client strategy team as part of VML MAP's broader and growing Experience Strategy practice, collaborating with colleagues around the globe. </span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Drive strategic deliverables, support in developing integrated channel plans that define the overarching strategy across diverse touchpoints and journey creation. Assist in the integration of these strategies across critical digital ecosystems, including email, mobile apps, social media, and</span><span data-contrast="auto"> </span><span data-contrast="auto">emerging</span><span data-contrast="auto"> </span><span data-contrast="auto">platforms, ensuring cohesive and impactful customer experiences.</span><span data-contrast="auto"> </span><span data-contrast="auto"> </span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Collaborate with cross-functional teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams. You will drive optimization of end-to-end customer engagement, ensuring strategic alignment and seamless execution. </span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="4" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Synthesize research and analysis, contributing to strategic workshops and translating insights and data into actionable strategies, detailed personas, and customer journey frameworks.</span><span data-ccp-props="{}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="5" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Craft compelling narratives and contribute to thought leadership initiatives that position VML MAP as a strategic partner.</span></li>
</ul>
<h2>Who are you going to work with?</h2>
<p><span data-contrast="auto">At VML MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development.</span></p>
<p><span data-contrast="auto">You will collaborate closely with specialists across the wider VML MAP organization - including experts in technology, data, creative, and client leadership - across our global offices.</span></p>
<p><span data-contrast="auto">You will also work directly with client stakeholders across multiple functions, including marketing, sales, digital, and technology. Our global client base spans industries such as FMCG, retail, fashion, automotive, and financial services. In addition, you will be working with our clients, both management and specialists, across many of their functions including marketing, sales, digital, and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, and financial services.</span></p>
<p> </p>
<h2>What do you bring to the table?</h2>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Strategy experience, CRM experience would be a bonus. Both agency and client-side experience are welcomed. </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Global outlook: experience working on strategies and communications for a large-scale global client. </li>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Self-Starter: the ability to make an impact quickly, a proactive attitude and a keen desire to learn</li>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Strong communication skills: ability to present confidently in meetings and workshop environments. </li>
<li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1">Collaborative energy: Experience working as part of a wider client team to deliver work to a high standard collectively. <span data-ccp-props="{}"> </span></li>
</ul>
<h2>A leader in personalized customer experiences</h2>
<p>VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.</p>
<h2>A global network</h2>
<p>We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. </p>
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<p></p><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB">WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB"> </span></span></p>
<p>For more information, please visit <a href="https://vml-map.com/" data-outlook-id="bdd97fca-f36a-49e0-a408-8263ceb561e4">our website</a>, and follow VML MAP on our social channels via <a href="https://www.instagram.com/vmlmap?igsh=enE5YzBqMWk4eGpj&utm_source=qr" data-outlook-id="4d8a41ac-23d2-4254-9b49-27e1c94d15d0">Instagram</a>, <a href="https://www.linkedin.com/company/vml-map/mycompany/" data-outlook-id="579a6957-3190-46a3-94d0-e7c5d1ae7953">LinkedIn</a> <em>and <a href="https://twitter.com/vml_global">X</a><u>.</u></em></p>
<p>When you click “Apply now” below, your information is sent to VML MAP. To learn more about how we process your personal data during when you apply for a role with us, on how you can update your information or have the information removed please read our <u><a href="https://wt-map.com/privacy-policy" data-outlook-id="1be1ea03-7c74-4825-b023-8bda1dc2d911">Privacy policy</a></u>. California residents should read our <u><a href="https://www.wundermanthompson.com/california-recruitment-privacy-notice" data-outlook-id="02863cf9-cae6-4a11-b7f1-4f68ba8e0816">California Recruitment Privacy Notice</a></u>.</p></div>
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