Senior CRO Strategist

Who We Are

Role Overview

Key Responsibilities

• Own CRO strategy and experimentation roadmap across a portfolio of client accounts
• Identify conversion bottlenecks and optimization opportunities using quantitative and qualitative research
• Develop testing hypotheses informed by paid media performance, traffic intent, user behaviour, and funnel analysis
• Plan, launch, manage, and analyze A/B and multivariate tests across landing pages and funnels
• Collaborate with Paid Media teams to align landing page strategy with ad messaging, audience intent, and campaign goals
• Work closely with the Paid Media and Development teams to execute experiments efficiently and accurately
• Analyze test performance and translate findings into actionable recommendations and future testing opportunities
• Manage testing prioritization across accounts based on impact, opportunity size, and business goals
• Maintain organized experimentation documentation, reporting, and testing learnings
• Contribute to CRO processes, frameworks, and operational improvements as the department scales
• Identify opportunities to improve CRO workflows, experimentation processes, and operational efficiency through AI and automation
• Use AI tools to accelerate research, hypothesis generation, analysis, documentation, and experimentation workflows

Skills, Knowledge and Expertise

• 4+ years of CRO or landing page optimization experience
• Agency experience preferred
• Strong experience building and managing A/B and multivariate testing programs
• Experience optimizing landing pages for Paid Social and Paid Search traffic
• Strong understanding of conversion psychology, user behaviour, and direct response marketing principles
• Experience with platforms such as Unbounce, VWO, Convert, GA4, Hotjar, or similar tools
• Comfortable working within no-code landing page builders and collaborating on technical implementations
• Strong analytical and problem-solving skills with the ability to turn data into strategic action
• Experience using AI tools and automation workflows to improve experimentation, research, or operational efficiency
• Excellent communication and organizational skills
• Ability to manage multiple accounts, priorities, and experimentation roadmaps simultaneously
• Proactive, collaborative, and solution-oriented mindset

Bonus Experience

• Experience with HTML/CSS or technical troubleshooting
• Experience working closely with Paid Media teams
• Experience in web or product design, using tools like Figma or Sketch
• Experience with UX principles or heuristic evaluations
• Experience contributing to CRO frameworks, systems, or process development
• Experience mentoring or supporting junior team members

Benefits

• Competitive compensation package
• A fully remote work environment with a Vaughan, ON office for in-person collaboration
• 3 weeks of paid vacation
• Group Benefits: Health, Dental & more!
• Company-provided MacBook computer
• Home Office Budget to get you started
• Work Abroad Policy: Need a new working environment? Our work abroad policy supports this!

• Job-Type: Full-Time Permanent
• Standard EST business hours
• Working Arrangements: Remote
• Base Salary: 90,000 - 100,000 CAD