Cultural Engagement Director

Company Overview:

Role:

What You’ll Own:

Social Strategy and Execution at Scale

• Full ownership of multi-channel social growth.
• Drive step-changes in reach, engagement, and cultural relevance. Incremental is not the goal.
• Build and execute an always-on, performance-driven social strategy that keeps the brand sacred while enabling experimentation.
• Translate company priorities into platform-native content and formats across Instagram, TikTok, X, LinkedIn, Reddit, YouTube, Threads, and Facebook.
• Personally model best-in-class real-time engagement: on-brand, fast, human, and culturally aware. Walk the walk.
• Set the creative bar with exceptional taste and cultural judgment. Be original in formats and moments, not reactive to what's already saturated.

Talent, Creator & Influencer Relationships

• Own the full talent and creator strategy across organic and paid — from identification and vetting through ongoing management and performance.
• Build and maintain a creator ecosystem that reflects Function's brand values and reaches the audiences we want to grow into: early adopters, mainstream health consumers, and cultural tastemakers.
• Partner with growth and performance teams so influencer programs drive measurable acquisition outcomes, not just reach.
• Evaluate partnership fit through a cultural lens: does this person reflect where health culture is heading, or where it's been?
• Negotiate and manage talent relationships with rigor, from micro-creators to high-profile partners. Build the infrastructure to do it at scale.

Cultural Intelligence & Trend Leadership

• Obsess over where culture is heading in 12 to 24 months.
• Decode the behavioral "why" behind audience actions: what they engage with, who they trust, how health fits into their identity, and where Function has permission to show up.
• Identify cultural moments worth owning, define the moments Function should build, and set the criteria for knowing when they've landed.
• Apply cultural intelligence to ambassador selection, platform strategy, and content direction — removing subjectivity from creative feedback and grounding decisions in real signal.
• Map the cultural tensions Function navigates as it scales (access vs. luxury, data empowerment vs. health-tech skepticism) and help the brand move through them with intention.

Team Leadership

• Lead and develop a team across social, talent, and creator partnerships, with several direct reports.
• Set the direction, operating model, and performance standards for the team.
• Build toward a team that can execute at high quality and speed without you in every decision.
• Raise the cultural fluency of the team.

Cross-Functional Leadership

• Operate as a true cross-functional partner.
• Influence how stories are told and launched, not just how they're posted.
• Communicate clearly on performance, cultural rationale, and strategic direction.

Performance & Accountability

• Define metrics that matter across social and creator. Be accountable.
• Tie cultural and creator work to business outcomes.
• Move fast without being sloppy. Own your calls and your numbers.

The Bar:

You likely have

• 5+ years owning social strategy, content, and creator or influencer programs at scale — ideally spanning both functions in one role.
• A proven track record of meaningful channel growth and creator programs that drove real business outcomes.
• Experience leading and developing teams.
• Deep operating experience in real time: cultural moments, news cycles, launches, live engagement.
• A genuine cultural intelligence practice — you can explain not just what performed, but why, and what it signals about where the audience is heading.
• Strong analytical instincts and fluency tying social and creator performance to growth metrics.
• Experience managing creator and talent relationships.

You are

• Fast, decisive, and comfortable being accountable in public.
• Detail-obsessed, but not precious.
• Equally comfortable in strategy decks and in the comments section.
• Opinionated about culture and curious about what's driving it.
• A builder of teams, systems, and trust with talent.

Why This Role Is Different:

Why You'll Love Working With Us: