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Customer Marketing Manager (Contract)
Supio
WorldwideRemote4d ago
- Employment
- Contract
About the role
About Us
About the Role
What You'll Drive
- Build a structured, segmented database of referenceable customers, mapped to use case, firm size, practice area, and buyer persona
- Stand up the intake-to-fulfillment process for reference requests so Sales gets what it needs fast and customers aren't overasked
- Launch and nurture the Supio Insiders cohort: the named advocates who carry our story through calls, case studies, events, and social proof
- Partner with CS and Sales to spot advocacy signals early and convert them into active participation
- Operationalize the SupioSphere community, the always-on home for every Supio customer, and move accounts from Reactive to Engaged
- Build the review engine across G2, Google, and Gartner Peer Insights with a clear workflow, cadence, and owner
- Support Champion Program execution across regions and roles, working with field CS to recruit Champions
- Run recurring touchpoints (webinars, virtual roundtables, experiential moments at events) that keep customers engaged
- Build the proof library that powers every channel, organized by use case, buyer type, and funnel stage so Sales, SDRs, and PMM can pull from it without asking
- Develop customer stories that actually get used, in partnership with Corporate and Product Marketing: case studies, one-pagers, win stories, video scripts, and ROI spotlights
- Create repeatable paths for sourcing, approving, tagging, and refreshing proof by audience, use case, and trust theme
- Coordinate with Product Marketing, Content, Creative, Comms, Legal, and Events to ship high-quality customer-facing work
- Track proof performance by audience, channel, format, field usage, and adoption impact
- Build lifecycle campaigns that move customers up the engagement ladder: onboarding nudges, feature adoption sequences, expansion triggers
- Partner with Demand Gen and CS on campaigns tied to referral pipeline against a clear target
- Own KPIs for each program and report weekly to the VP against the four pillars. No surprises, no vanity metrics
What We're Looking For
- 4–6 years in customer marketing, customer success, or a closely related field, ideally in AI-first or B2B SaaS, with Enterprise, Mid-Market, and SMB experience
- A track record running reference or advocacy programs, not just supporting them
- A strong writer who can turn a customer conversation into webinar abstracts, speaker pitches, blog content, and case studies
- Comfortable owning a number: you know your referral pipeline, your review count, your advocacy rate
- Uses AI tools as a force multiplier, not a novelty
- Relationship-first: customers genuinely enjoy working with you, and you follow through
- Doesn't wait for a perfect brief to get started
- Ready to ramp quickly and ship inside a defined contract window
- Legal tech or professional services experience is a plus. Curiosity about PI law is a must
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