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Customer Marketing Manager (Contract)

Supio

WorldwideRemote4d ago
Employment
Contract

About the role

About Us  

About the Role


What You'll Drive

  • Build a structured, segmented database of referenceable customers, mapped to use case, firm size, practice area, and buyer persona
  • Stand up the intake-to-fulfillment process for reference requests so Sales gets what it needs fast and customers aren't overasked
  • Launch and nurture the Supio Insiders cohort: the named advocates who carry our story through calls, case studies, events, and social proof
  • Partner with CS and Sales to spot advocacy signals early and convert them into active participation
  • Operationalize the SupioSphere community, the always-on home for every Supio customer, and move accounts from Reactive to Engaged
  • Build the review engine across G2, Google, and Gartner Peer Insights with a clear workflow, cadence, and owner
  • Support Champion Program execution across regions and roles, working with field CS to recruit Champions
  • Run recurring touchpoints (webinars, virtual roundtables, experiential moments at events) that keep customers engaged
  • Build the proof library that powers every channel, organized by use case, buyer type, and funnel stage so Sales, SDRs, and PMM can pull from it without asking
  • Develop customer stories that actually get used, in partnership with Corporate and Product Marketing: case studies, one-pagers, win stories, video scripts, and ROI spotlights
  • Create repeatable paths for sourcing, approving, tagging, and refreshing proof by audience, use case, and trust theme
  • Coordinate with Product Marketing, Content, Creative, Comms, Legal, and Events to ship high-quality customer-facing work
  • Track proof performance by audience, channel, format, field usage, and adoption impact
  • Build lifecycle campaigns that move customers up the engagement ladder: onboarding nudges, feature adoption sequences, expansion triggers
  • Partner with Demand Gen and CS on campaigns tied to referral pipeline against a clear target
  • Own KPIs for each program and report weekly to the VP against the four pillars. No surprises, no vanity metrics

What We're Looking For


  • 4–6 years in customer marketing, customer success, or a closely related field, ideally in AI-first or B2B SaaS, with Enterprise, Mid-Market, and SMB experience
  • A track record running reference or advocacy programs, not just supporting them
  • A strong writer who can turn a customer conversation into webinar abstracts, speaker pitches, blog content, and case studies
  • Comfortable owning a number: you know your referral pipeline, your review count, your advocacy rate
  • Uses AI tools as a force multiplier, not a novelty
  • Relationship-first: customers genuinely enjoy working with you, and you follow through
  • Doesn't wait for a perfect brief to get started
  • Ready to ramp quickly and ship inside a defined contract window
  • Legal tech or professional services experience is a plus. Curiosity about PI law is a must

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