Customer Marketing Project Manager- US, PST/EST

Role summary

RESPONSIBILITIES 

1. Newsletter Management: Serve as the primary delegate for K12 and Higher Education Google for Education and Chrome Enterprise Newsletters. 
   1. Send monthly content submission requests and work cross-functionally with central, regional, and cross-Google stakeholders to ensure content is submitted on time
   2. Proofread and edit submissions to align with Google’s voice.
   3. Write monthly editorial introductions and coordinate across Marketing and Brand for necessary approvals.
   4. Coordinate with marketing operations for on-time deployment. 
   5. Identify opportunities to improve newsletter engagement and execute content and layout experiments to optimize performance while staying up-to-speed on competitive best practices.
2. Campaign Operations: Manage established customer lifecycle programs, including ensuring content in Onboarding, Feature Adoption, and Renewal email programs reflect the latest product updates, events, and launches. 
3. International Expansion: Own customer program expansion into priority international markets, partnering with regional stakeholders to develop expansion plans and lead all aspects of execution, including localization, validation, and deployment.
4. Performance Tracking: Maintain accurate campaign performance reporting hygiene; monitor engagement and health metrics (delivery, open rates, CTRs) and proactively escalate technical or performance issues.
5. Stakeholder Management: Provide quarterly updates to global and regional stakeholders, sharing insights from program metrics and their implications for Go-to-Market (GTM) teams, including email best practices and best-performing content types. 
   
   

REQUIREMENTS

• Bachelor's degree or equivalent practical experience.
• Experience in marketing project management, customer marketing, or campaign operations.
• Experience managing email marketing programs, newsletters, or lifecycle marketing journeys.
• Experience working with cross-functional teams (e.g., Marketing Ops, Central vs. Regional teams) to deliver projects on a global scale.
• Ability to manage multiple complex projects simultaneously.
  
  

PREFERRED QUALIFICATIONS

• Experience with Google for Education products or the K12/Higher Education market.
• Proven track record in managing localization (l10n) workflows and scaling programs to international markets.
• Analytical skills with experience monitoring program health metrics and performing data-backed optimizations.
• Editorial and copywriting skills with the ability to maintain a consistent brand voice across various content types.
  
  

Key Responsibilities

RESPONSIBILITIES 

1. Newsletter Management: Serve as the primary delegate for K12 and Higher Education Google for Education and Chrome Enterprise Newsletters. 
   1. Send monthly content submission requests and work cross-functionally with central, regional, and cross-Google stakeholders to ensure content is submitted on time
   2. Proofread and edit submissions to align with Google’s voice.
   3. Write monthly editorial introductions and coordinate across Marketing and Brand for necessary approvals.
   4. Coordinate with marketing operations for on-time deployment. 
   5. Identify opportunities to improve newsletter engagement and execute content and layout experiments to optimize performance while staying up-to-speed on competitive best practices.
2. Campaign Operations: Manage established customer lifecycle programs, including ensuring content in Onboarding, Feature Adoption, and Renewal email programs reflect the latest product updates, events, and launches. 
3. International Expansion: Own customer program expansion into priority international markets, partnering with regional stakeholders to develop expansion plans and lead all aspects of execution, including localization, validation, and deployment.
4. Performance Tracking: Maintain accurate campaign performance reporting hygiene; monitor engagement and health metrics (delivery, open rates, CTRs) and proactively escalate technical or performance issues.
5. Stakeholder Management: Provide quarterly updates to global and regional stakeholders, sharing insights from program metrics and their implications for Go-to-Market (GTM) teams, including email best practices and best-performing content types.