Senior Data Analyst

Key Responsibilities

• Lead complex data transformation initiatives, improving data quality, performance, and scalability, Identifying gaps, risks, and opportunities in the analytics stack and drive improvements.  
• Champion analytics best practices, data visualization standards, and innovative measurement methodologies. Furthering the advancement of Ai use and adoption, automation across analytics, and partnering with Internal Teams for best practice and streamlining where applicable. 
• Support advanced analytics use cases such as experimentation, attribution, and forecasting. 
• Enable self-service analytics by delivering well-modelled, well-documented datasets. 
• Trusted advisor to Planning, Activation, Analytics leadership and external stakeholders to define KPIs, measurement frameworks, and data strategies. 
• Strong English language and presentation skills, the Senior Data Analyst will proactively lead analytics client calls. Can diagnose problems, understand the challenge, and set clear objectives, KPIs, and provide recommendations to meet requirements. 
• Serve as a technical leader and point of escalation within the Analytics Team, mentoring and advising other Analytics Team members.  
• Confidently turn insights into strategy, and able to provide strategic counsel and recommendations to clients of all sizes including enterprise clients / large budget projects. Effectively taking a brief and delivering to deadline.

Skills, Knowledge and Expertise

• Proven expertise in SQL and data modelling in a modern cloud data warehouse. 
• Advanced experience with analytics transformation tools. 
• Strong understanding of digital marketing data, including paid media, web analytics, CRM, and attribution concepts. 
• Experience building production-grade analytics pipelines with data quality checks and monitoring. 
• Ability to communicate technical recommendations to non-technical stakeholders. 
• Demonstrated leadership through mentorship, ownership, and cross-functional collaboration. 
• Strategic thinker connecting data to outcomes. 
• Advanced analytics methods and experimentation. 
• Clear communicator for technical and non-technical audiences. 
• Stakeholder management; influence and adoption of best practices. 

• Operates independently on complex, ambiguous problems.  
• Makes architectural decisions with long-term impact in mind. 
• Raises the bar for data quality, documentation, and analytics reliability. 
• Mentor, contributing to team standards and processes. 
• Thinks beyond individual tasks to system-level improvements. 

• Apply expert-level advanced statistical analysis, modelling, and experimentation. 
• Utilise and select appropriate tools: Excel, Google Data Studio, PowerBI, Tableau, R, SQL, Python, MySQL, JavaScript, API integration. 
• Digital performance tracking (Google Analytics, Tag Manager, Data Studio, attribution, UTM parameters, ecommerce tracking, advanced tagging). 

• Contribute to company-wide strategy and client-specific initiatives. 
• Proactively identify opportunities for improvement and innovation. 
• Translate complex analytics into stakeholder-ready insights and actions. 

• Support integration of AI, automation, and emerging technologies into workflows. 
• Ensure seamless adoption of new systems with minimal disruption. 
• Serve as subject matter expert for technical platforms; maintain current documentation and training. 
• Champion data ethics, privacy, governance, and compliance. 

• 5+ years of experience in marketing analytics, data strategy, or performance measurement, preferably within an agency environment. 
• Strong understanding of digital marketing channels (digital media, paid search, social, programmatic, etc.) and attribution models. 
• Proficiency with analytics tools such as Google Analytics, Looker Studio, Tableau, and Power BI. 
• Experience mentoring junior analysts and team members, not only within your own discipline, but also support the development of Media Team members, leading change management for best practices. 
• Excellent communication skills, including client-facing interactions, and the ability to simplify/translate complex data for diverse audiences. 
• A proactive, curious mindset and a passion for turning numbers into stories that drive results. 

What we can offer:

• 💰 Competitive Reward & Pay –  we recognize and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long-term success.
• 🚀 Career Growth & Development – we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success enabling you to reach your full potential.
• 🤝 Collaboration –be part of a cross-functional, global team that values sharing insights, ideas, and best practices to drive collective success. 
• 🎓 Professional Development – we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence. 
• 🌴 Work-Life Balance – while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off. 
• 🎉 Community & Recognition – we celebrate our people through social and team-building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude ‘kudos’ recognition programme. 
• 👨‍👩‍👧 Family Support – we understand family matters and our people benefit from family-friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life. 
• 🌱 Purpose & Belonging – we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture.