Senior Data Analyst

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement &amp; Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p> <p><strong>About WPP</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. We unite&nbsp;cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel&nbsp;in a single company –&nbsp;powered by exceptional talent and our agentic marketing platform, WPP Open,&nbsp;to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit&nbsp;<u><a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a></u>.</p></div><p>As a Senior Data Analyst focusing on Social Intelligence, you will be at the forefront of understanding our audience, market, and brand perception through the lens of online conversations. You will be responsible for developing online conversational data into insightful findings which contribute to the optimisation of marketing strategies as well as effect lasting change on businesses. This is a hands-on analytical role that demands a blend of technical expertise, strategic thinking, and exceptional communication skills to translate complex data into clear, actionable recommendations for various stakeholders across the organisation.</p> <h4><strong>What You'll do</strong></h4> <ul> <li><strong>Social Listening Expertise:</strong> Lead the implementation, configuration, and ongoing utilization of social listening tools to extract meaningful insights from unstructured online data.</li> <li><strong>Social Data Trends Analysis:</strong> Deeply analyse social data to identify emerging trends, consumer behaviors, and competitive landscapes, providing foresight for strategic planning.</li> <li><strong>Trend Analyst:</strong> Act as the internal expert on social and market trends, translating observational data into predictive insights that inform business decisions.</li> <li><strong>Social Strategist Insights:</strong> Develop compelling, data-backed insights that directly inform and influence our social media strategy, marketing campaigns, and brand messaging.</li> <li><strong>Measurement/Tracking:</strong> Own the end-to-end process of defining, setting up, and validating data measurement for social and conversational data sources.</li> <li><strong>Data Processing:</strong> Execute advanced data processing techniques on large, complex, and often unstructured social datasets, ensuring data quality and readiness for analysis.</li> <li><strong>Data Structuring:</strong> Design and implement efficient data structures and methodologies to organize and categorize conversational data for scalable analysis and reporting.</li> <li><strong>Dashboard Assembly:</strong> Develop, maintain, and enhance interactive dashboards and reports using business intelligence tools, providing real-time visibility into social performance and trends.</li> <li>Mentor junior analysts within the Data &amp; Insights team, fostering a culture of data literacy and analytical excellence.</li> </ul> <h4><strong>What You'll Need</strong></h4> <ul> <li>5+ years of progressive experience in data analytics, with a significant focus on social media analytics, conversational intelligence, or market research</li> <li><strong>Analytical Acumen:</strong> A proven track record of providing data-driven insights which result in specific action plans and quantifiable business improvement.</li> <li><strong>Technical Proficiency:</strong></li> <li>Demonstrable experience with social listening platforms Brandwatch, Sprinklr, Talkwalker, NetBase Quid.</li> <li>Strong command of data visualization tools Tableau, Power BI, Looker for dashboard development and impactful storytelling.</li> <li>Experience with Natural Language Processing (NLP) techniques for sentiment analysis, topic modeling, and entity extraction from unstructured text data is highly desirable.</li> <li><strong>Strategic Thinking:</strong> Ability to connect granular data insights to broader business objectives and marketing strategies.</li> <li><strong>Communication &amp; Presentation:</strong> Exceptional ability to communicate complex analytical concepts and findings to non-technical stakeholders through clear, concise written and verbal presentations.</li> <li><strong>Problem-Solving:</strong> A proactive and innovative approach to problem-solving, with a keen eye for detail and accuracy.</li> <li><strong>Project Management:</strong> Ability to manage multiple analytical projects simultaneously, prioritizing effectively and meeting deadlines.</li> <li><strong>Domain Knowledge:</strong> Solid understanding of marketing principles, digital advertising, brand management, and customer lifecycle.</li> </ul><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p> <p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB">&nbsp;</span></span></p> <p><span class="scxw176048299"><span lang="EN-GB">VML is a WPP agency (NYSE: WPP). For more information, please visit  <a href="https://www.vml.com/" target="_blank">www.vml.com</a>, and follow along on&nbsp;<a href="https://www.instagram.com/vml_global/?hl=en">Instagram</a>, <a href="https://www.linkedin.com/company/vml/">LinkedIn</a>, and <a href="https://x.com/vml_global?lang=en">X</a>.</span></span></p> <p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our&nbsp;<a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our&nbsp;<a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p></div>