Senior Data Scientist (Marketing Mix Models)

Are you passionate about AI? 🤖

At Satori Analytics, we aim to change the world one algorithm at a time by bringing clarity to global brands thought Data & AI. From cloud-based ecosystems for fintech to predictive models for airlines, our cutting-edge solutions cover the entire data lifecycle—from ingestion to AI applications.

As a fast-growing scale-up, our team of 100+ tech specialists—including Data Engineers, Data Scientists, and more—delivers innovative analytics solutions across industries like FMCG, retail, manufacturing and FSI.

We are looking for a Senior Data Scientist with expertise in Marketing Mix Modeling (MMM) to help some of the world's leading brands optimize their marketing investments, quantify channel effectiveness, and drive data-driven growth.

Join us as we lead the data revolution in South-Eastern Europe and beyond!

What Your Day Might Look Like:

• Design, develop, and maintain Marketing Mix Models (MMM) to measure the impact of marketing activities across online and offline channels.
• Analyze complex datasets from media, sales, pricing, promotions, distribution, macroeconomic, and competitive sources to uncover business insights.
• Build statistical and machine learning models to quantify marketing effectiveness and optimize media spend allocation.
• Develop and validate key MMM components such as adstock transformations, saturation curves, diminishing returns modeling, baseline sales decomposition, and incrementality measurement.
• Partner with marketing, analytics, and business stakeholders to diagnose the right business question, define what success looks like, and translate ambiguity into analytical solutions.
• Translate model outputs and recommendations into clear business narratives—not just presenting findings, but guiding stakeholders on how to interpret and act on them.
• Build scalable data science pipelines that support model development, monitoring, and deployment.
• Stay up to date with emerging methods in statistics and econometrics related to Marketing Mix Modeling (MMM) and marketing effectiveness measurement.
• Contribute to the evolution of our Data & AI platform, particularly in advanced analytics and MLOps capabilities.

Requirements

Your Superpowers 🚀:

• Proven Impact: Delivered at least two real-world analytics or data science projects involving: Marketing Mix Modeling (MMM), Marketing effectiveness measurement, Demand forecasting, Econometric modeling, Marketing budget optimization, Scenario planning and media investment optimization
• MMM & Analytics Expertise: Strong understanding of Marketing Mix Modeling methodologies and best practices.
• Experience building MMM solutions for FMCG, Retail, Telecommunications, E-commerce, Financial Services, or similar industries.
• Hands-on experience with: Adstock models, Media saturation and response curves, Incrementally measurement, ROI and ROAS estimation, Scenario planning and budget optimization
• Education: Bachelor's degree in Mathematics, Statistics, Economics, Computer Science, Engineering, Physics, or a related quantitative field. Master's degree in Data Science, Statistics, Econometrics, Economics, or a related discipline preferred.
• Languages & Tools: Strong Python and SQL skills. Experience with data science libraries such as pandas, NumPy, scikit-learn, statsmodels, and SciPy. Experience working in Jupyter Notebooks and collaborative development environments.
• Visualization & Analysis: Proficient in exploratory data analysis and data visualization, with a talent for making complex MMM outputs intuitive—helping business audiences not just understand the findings, but confidently use them to make decisions.
• Statistical & Econometric Expertise: Strong understanding of: Regression analysis, Time series analysis, Econometrics, Statistical hypothesis testing. Ability to explain model assumptions, limitations, and business implications clearly.

Bonus Points for:

• Familiarity with Bayesian and frequentist approaches to Marketing Mix Modeling (MMM).
• Experience with modern MMM frameworks such as Google Meridian, Meta Robyn, or LightweightMMM.
• Experience with cloud platforms such as AWS, Azure, or GCP.
• Exposure to MLOps tools and model deployment frameworks.
• Experience working with large-scale media, consumer, or retail datasets.
• Familiarity with Git/GitHub (or GitLab) and collaborative development workflows.
• Experience using AI-assisted development tools (e.g., GitHub Copilot) to improve productivity and code quality.

Benefits

Perks on Perks:

• Competitive salary and hybrid work model – come hang out in our Athens office or work remotely from anywhere in European economic Area (EU, Switzerland etc.) or UK (up to 6 weeks per year).
• Training budget to level up your skills from the top tech partners in the market (Microsoft, AWS, Salesforce, Databricks etc.) – whether it’s certifications or courses, we’ve got you covered.
• Private insurance, top-tier tech gear, and the chance to work with a stellar crew.

Ready to create some data magic with us? Hit that apply button and let’s get started.