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About the role
<p><strong><span data-contrast="auto">About Vista Equity Partners</span></strong><span data-ccp-props="{"134233279":true,"201341983":0,"335551550":2,"335551620":2,"335559739":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto">Vista Equity Partners is a leading global investment firm focused exclusively on enterprise software, data, and technology-enabled businesses. With over $100B in assets under management and a portfolio of 90+ software product companies worldwide, Vista accelerates growth through operational excellence, shared expertise, and long-term partnership. In India, Vista’s presence continues to expand with 45+ portfolio companies employing more than 17,000 professionals across technology, product, customer success, and operations — reinforcing India’s strategic role as a hub of innovation and talent within the Vista ecosystem.</span><span data-ccp-props="{"134233279":true,"201341983":0,"335551550":2,"335551620":2,"335559739":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto">Through its Agentic AI Factory, Vista is embedding Generative AI across its global portfolio — enabling companies to integrate intelligent, responsible AI into products, operations, and decision-making. This initiative is strengthened through portfolio-wide learning programs, leadership workshops, and AI hackathons that foster innovation, build fluency, and accelerate practical AI adoption across teams.</span><span data-ccp-props="{"134233279":true,"201341983":0,"335551550":2,"335551620":2,"335559739":0,"335559740":240}"> </span></p>
<p><strong><span data-contrast="auto">About Amtech</span></strong><span data-ccp-props="{"134233279":true,"201341983":0,"335551550":2,"335551620":2,"335559739":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto">Amtech is a leading provider of enterprise software solutions for the packaging, printing, and manufacturing industries. Our integrated systems streamline order management, production planning, scheduling, inventory, and business analytics — empowering customers to drive efficiency, reduce costs, and improve operational performance. With a strong commitment to innovation and customer success, Amtech delivers reliable technology backed by deep industry expertise.</span><span data-ccp-props="{"134233279":true,"201341983":0,"335551550":2,"335551620":2,"335559739":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto">With Vista’s investment and strategic guidance, we combine the agility of a growing technology organization with the scale, stability, and career mobility of a global software ecosystem.</span><span data-ccp-props="{"134233279":true,"201341983":0,"335551550":2,"335551620":2,"335559739":0,"335559740":240}"> </span></p>
<p><strong><span data-contrast="auto">Our Employee Value Proposition</span></strong><span data-ccp-props="{"134233279":true,"201341983":0,"335551550":2,"335551620":2,"335559739":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto">At Amtech, our people are our greatest differentiator. We create an environment where you can:</span><span data-ccp-props="{"134233279":true,"201341983":0,"335551550":2,"335551620":2,"335559739":0,"335559740":240}"> </span></p>
<p><strong><span data-contrast="auto">Purpose</span></strong><span data-ccp-props="{"134233279":true,"201341983":0,"335551550":2,"335551620":2,"335559739":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto">Shape the future of manufacturing and supply chain operations by delivering mission-critical enterprise software used by industry-leading organizations.</span><span data-ccp-props="{"134233279":true,"201341983":0,"335551550":2,"335551620":2,"335559739":0,"335559740":240}"> </span></p>
<p><strong><span data-contrast="auto">Growth</span></strong><span data-ccp-props="{"134233279":true,"201341983":0,"335551550":2,"335551620":2,"335559739":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto">Access continuous learning, leadership development, and cross-portfolio opportunities through Vista’s global network — accelerating both technical and managerial career paths.</span><span data-ccp-props="{"134233279":true,"201341983":0,"335551550":2,"335551620":2,"335559739":0,"335559740":240}"> </span></p>
<p><strong><span data-contrast="auto">Culture</span></strong><span data-ccp-props="{"134233279":true,"201341983":0,"335551550":2,"335551620":2,"335559739":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto">Work in a collaborative, transparent, and people-first environment where values, accountability, and integrity guide every decision.</span><span data-ccp-props="{"134233279":true,"201341983":0,"335551550":2,"335551620":2,"335559739":0,"335559740":240}"> </span></p>
<p><strong><span data-contrast="auto">Innovation</span></strong><span data-ccp-props="{"134233279":true,"201341983":0,"335551550":2,"335551620":2,"335559739":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto">Engage with cutting-edge technologies, including AI-driven automation, and contribute to modernizing financial systems and operational processes across the business.</span><span data-ccp-props="{"134233279":true,"201341983":0,"335551550":2,"335551620":2,"335559739":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto">The </span><strong><span data-contrast="auto">Demand Generation Lead (UK/EMEA) </span></strong><span data-contrast="auto">will lead the strategy, development, and execution of integrated marketing programs to drive pipeline growth and Marketing Qualified Leads (MQLs) across the UK and EMEA region. This role is responsible for delivering measurable demand generation outcomes through multi-channel campaigns, account-based marketing (ABM), and close alignment with Sales.</span><span data-ccp-props="{"134233279":true,"201341983":0,"335551550":2,"335551620":2,"335559739":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto">The role requires a data-driven marketer who can optimize both internal and external resources, manage campaigns end-to-end, and continuously improve performance through insights and analytics. The ideal candidate will partner cross-functionally to ensure marketing efforts directly support revenue growth and business objectives.</span><span data-ccp-props="{"134233279":true,"201341983":0,"335551550":2,"335551620":2,"335559739":0,"335559740":240}"> </span></p>
<p><strong><span data-contrast="auto">KEY RESPONSIBILITIES</span></strong><span data-ccp-props="{"134233279":true,"335551550":2,"335551620":2}"> </span></p>
<p><strong><span data-contrast="auto">Demand Generation Strategy & Planning</span></strong><span data-ccp-props="{"134233279":true}"> </span></p>
<p><span data-contrast="auto">Develop and execute quarterly and annual demand generation plans aligned to revenue targets, focusing on pipeline creation, MQL generation, and account engagement</span><span data-ccp-props="{"134233279":true}"> </span></p>
<p><strong><span data-contrast="auto">Campaign Development & Execution</span></strong><span data-ccp-props="{"134233279":true}"> </span></p>
<p><span data-contrast="auto">Design, execute, and optimize integrated marketing campaigns across channels including email, digital, social media, webinars, events, content marketing, and ABM</span><span data-ccp-props="{"134233279":true}"> </span></p>
<p><strong><span data-contrast="auto">Pipeline & Lead Management</span></strong><span data-ccp-props="{"134233279":true}"> </span></p>
<p><span data-contrast="auto">Own MQL targets and pipeline contribution, ensuring effective lead generation, nurturing, and handoff to Sales</span><span data-ccp-props="{"134233279":true}"> </span></p>
<p><strong><span data-contrast="auto">Sales Alignment & Enablement</span></strong><span data-ccp-props="{"134233279":true}"> </span></p>
<p><span data-contrast="auto">Partner closely with Sales to align on target accounts, campaign strategy, and pipeline priorities; support Sales with insights, tools, and campaign follow-up strategies</span><span data-ccp-props="{"134233279":true}"> </span></p>
<p><strong><span data-contrast="auto">Data, Performance & Reporting</span></strong><span data-ccp-props="{"134233279":true}"> </span></p>
<p><span data-contrast="auto">Track, analyze, and report on campaign performance against KPIs (MQLs, conversion rates, pipeline, ROI), using data to continuously optimize performance</span><span data-ccp-props="{"134233279":true}"> </span></p>
<p><strong><span data-contrast="auto">Marketing Technology & Systems</span></strong><span data-ccp-props="{"134233279":true}"> </span></p>
<p><span data-contrast="auto">Leverage platforms such as Salesforce, Account Engagement (Pardot), and other tools to manage campaigns, track performance, and improve lead lifecycle management</span><span data-ccp-props="{"134233279":true}"> </span></p>
<p><strong><span data-contrast="auto">Vendor & Resource Management</span></strong><span data-ccp-props="{"134233279":true}"> </span></p>
<p><span data-contrast="auto">Manage external agencies, vendors, and partners to support campaign execution and enhance marketing capabilities</span><span data-ccp-props="{"134233279":true}"> </span></p>
<p><strong><span data-contrast="auto">Content & Messaging Alignment</span></strong><span data-ccp-props="{"134233279":true}"> </span></p>
<p><span data-contrast="auto">Ensure all campaign assets and communications align with Amtech’s brand, value proposition, and target audience needs</span><span data-ccp-props="{"134233279":true}"> </span></p>
<p><strong><span data-contrast="auto">Market & Industry Insight</span></strong><span data-ccp-props="{"134233279":true}"> </span></p>
<p><span data-contrast="auto">Stay current on industry trends, competitor activity, and best practices to ensure marketing strategies remain innovative and competitive</span><span data-ccp-props="{"134233279":true}"> </span></p>
<p><strong><span data-contrast="auto">Cross-Functional Collaboration</span></strong><span data-ccp-props="{"134233279":true}"> </span></p>
<p><span data-contrast="auto">Work closely with Product, Support, and other internal teams to align messaging, campaigns, and go-to-market initiatives</span><span data-ccp-props="{"134233279":true}"> </span></p>
<p><strong><span data-contrast="auto">SKILLS & QUALIFICATIONS</span></strong><span data-ccp-props="{"134233279":true,"201341983":0,"335551550":2,"335551620":2,"335559739":0,"335559740":240}"> </span></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="32" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Bachelor’s degree in Marketing, Business, Communications, or related field</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="32" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">7+ years of experience in B2B marketing, with a strong focus on demand generation and pipeline growth</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="32" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Proven track record of delivering measurable lead generation and pipeline results</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="32" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Experience developing and executing multi-channel marketing campaigns (digital, events, ABM, content)</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="32" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Strong understanding of lead lifecycle management and marketing-to-sales funnel optimisation</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="32" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Experience with marketing automation and CRM platforms (Salesforce, Pardot/Account Engagement preferred)</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="32" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Strong analytical skills with the ability to interpret data and make data-driven decisions</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="32" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="auto">Excellent project management skills with the ability to manage multiple campaigns simultaneously</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="32" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="9" data-aria-level="1"><span data-contrast="auto">Strong communication and collaboration skills across cross-functional teams</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="32" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="10" data-aria-level="1"><span data-contrast="auto">Experience in SaaS, ERP, or technology industries preferred</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":0,"335559740":240}"> </span></li>
<li data-leveltext="" data-font="Symbol" data-listid="32" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="11" data-aria-level="1"><span data-contrast="auto">Experience in manufacturing, packaging, or related industries is a plus</span><span data-ccp-props="{"134233279":true,"201341983":0,"335559739":0,"335559740":240}"> </span></li>
</ul>
<p><strong><span data-contrast="auto">WHY JOIN AMTECH</span></strong><span data-ccp-props="{"134233279":true,"201341983":0,"335551550":2,"335551620":2,"335559739":0,"335559740":240}"> </span></p>
<p><span data-contrast="auto">At Amtech, you will play a critical role in driving pipeline growth and revenue impact within a growing global software organization. Backed by Vista’s ecosystem, you will have access to best-in-class tools, resources, and learning opportunities while working alongside a collaborative and high-performing team. This is an opportunity to shape and scale demand generation efforts and directly influence business growth.</span><span data-ccp-props="{"134233279":true,"201341983":0,"335557856":16777215,"335559739":0,"335559740":240}"> </span></p>
Perks & benefits
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