Demand Generation Content Manager

<ul> <li data-section-id="ifmhbl" data-start="407" data-end="446">Paid ads (LinkedIn / Google / Meta)</li> <li data-section-id="12m9bf3" data-start="447" data-end="464">Landing pages</li> <li data-section-id="r3qh9r" data-start="465" data-end="494">A/B testing / experiments</li> <li data-section-id="4yg7ii" data-start="495" data-end="523">Website conversion flows</li> <li data-section-id="1t1eg76" data-start="524" data-end="532">None<br><br> <h2 data-section-id="r96749" data-start="884" data-end="945"><strong data-start="887" data-end="945">Your Role: Own Conversion Content That Drives Pipeline</strong></h2> <p data-start="947" data-end="1132">As a Demand Generation Content Manager at emnify, you will own one of the most critical gaps in our current go-to-market: <strong data-start="1069" data-end="1131">conversion-focused content that turns demand into pipeline</strong>.</p> <p data-start="1134" data-end="1304">Today, we already produce strong thought leadership content — but what we need now is someone who can execute on <strong data-start="1247" data-end="1303">high-impact, demand generation content that performs</strong>.</p> <p data-start="1306" data-end="1505">Embedded within the Demand Generation team, your mission is to create and scale <strong data-start="1386" data-end="1441">content that directly drives activation and revenue</strong> across paid campaigns, landing pages, and key website journeys.</p> <p data-start="1507" data-end="1676">This is not a brand or editorial role. It’s a hands-on, execution-focused role for someone who knows how to take direction, move fast, and deliver content that converts.</p> <hr data-start="1678" data-end="1681"> <h2 data-section-id="1cvahlj" data-start="1683" data-end="1724"><strong data-start="1686" data-end="1724">Why emnify? / Why This Role Exists</strong></h2> <ul data-start="1726" data-end="2201"> <li data-section-id="qtf7z9" data-start="1726" data-end="1824">This role is a direct investment in <strong data-start="1764" data-end="1822">closing a critical gap in our demand generation engine</strong></li> <li data-section-id="1wo4mzk" data-start="1825" data-end="1933">You will complement existing thought leadership with <strong data-start="1880" data-end="1931">performance-driven content that drives pipeline</strong></li> <li data-section-id="1x6jm0m" data-start="1934" data-end="2028">A highly collaborative setup across Demand Gen, Paid Media, Product Marketing, and Revenue</li> <li data-section-id="cszsox" data-start="2029" data-end="2117">A company with strong product-market fit, where better conversion = immediate impact</li> <li data-section-id="gzno7" data-start="2118" data-end="2201">A culture that values <strong data-start="2142" data-end="2199">execution, speed, and measurable outcomes over theory</strong></li> </ul> <h2 data-section-id="gnc7yu" data-start="2059" data-end="2077"><strong data-start="2062" data-end="2077">Your Impact</strong></h2> <ul data-start="2079" data-end="2640"> <li data-section-id="194p1w5" data-start="2079" data-end="2185">Own and execute conversion-focused content across paid channels, landing pages, and lifecycle programs</li> <li data-section-id="18p6idz" data-start="2186" data-end="2277">Partner with Demand Gen and Paid Media to launch and optimize high-performing campaigns</li> <li data-section-id="qyuwld" data-start="2278" data-end="2375">Lead ongoing experimentation through A/B testing of messaging, creatives, and page structures</li> <li data-section-id="1cx4z0" data-start="2376" data-end="2462">Improve conversion across the funnel:<br data-start="2415" data-end="2418">Visitor → Lead<br data-start="2432" data-end="2435">Lead → Qualified pipeline</li> <li data-section-id="1ne2f4" data-start="2463" data-end="2566">Translate complex IoT and connectivity topics into clear, compelling, and high-converting messaging</li> <li data-section-id="1w112up" data-start="2567" data-end="2640">Use performance data to continuously refine strategy and maximize ROI</li> </ul> <hr data-start="2642" data-end="2645"> <h2 data-section-id="1hi0l42" data-start="2647" data-end="2668"><strong data-start="2650" data-end="2668">What We Expect</strong></h2> <ul data-start="2670" data-end="3098"> <li data-section-id="vw6hfd" data-start="2670" data-end="2735">4–7+ years in B2B content, growth, or demand generation roles</li> <li data-section-id="16x74ww" data-start="2736" data-end="2827">Proven experience creating conversion-focused content (not just blogs or brand content)</li> <li data-section-id="1jj1mp9" data-start="2828" data-end="2955">Strong understanding of:<br data-start="2854" data-end="2857">Paid acquisition (LinkedIn, Google, Meta, etc.)<br data-start="2904" data-end="2907">Landing page optimization<br data-start="2932" data-end="2935">B2B buyer journeys</li> <li data-section-id="16yjnoe" data-start="2956" data-end="3029">Ability to simplify technical topics into clear, compelling messaging</li> <li data-section-id="13vrk6b" data-start="3030" data-end="3098">Data-driven mindset – fluent in working with performance metrics</li> </ul> <hr data-start="3100" data-end="3103"> <h2 data-section-id="16dcokl" data-start="3105" data-end="3124"><strong data-start="3108" data-end="3124">Nice to Have</strong></h2> <ul data-start="3126" data-end="3340"> <li data-section-id="hf9yp2" data-start="3126" data-end="3196">Experience in IoT, telecom, SaaS, or developer/technical audiences</li> <li data-section-id="yn6z4o" data-start="3197" data-end="3287">Familiarity with tools like HubSpot, LinkedIn Campaign Manager, Google Analytics, etc.</li> <li data-section-id="ifjvcw" data-start="3288" data-end="3340">Experience working closely with paid media teams</li> </ul> <hr data-start="3342" data-end="3345"> <h2 data-section-id="x66ktu" data-start="3347" data-end="3381"><strong data-start="3350" data-end="3381">Why This Might Not Be a Fit</strong></h2> <ul data-start="3383" data-end="3708"> <li data-section-id="1f8q71" data-start="3383" data-end="3468">You prefer brand, storytelling, or editorial content over performance-driven work</li> <li data-section-id="ij4hiu" data-start="3469" data-end="3560">You’re not comfortable being measured on conversion rates, pipeline, and revenue impact</li> <li data-section-id="19bmlfd" data-start="3561" data-end="3634">You haven’t worked closely with paid media or demand generation teams</li> <li data-section-id="155ouwf" data-start="3635" data-end="3708">You’re looking for a purely creative role without data accountability</li> </ul> <hr data-start="3710" data-end="3713"> <h2 data-section-id="1a54snn" data-start="3715" data-end="3745"><strong data-start="3718" data-end="3745">What Success Looks Like</strong></h2> <p data-start="3747" data-end="3783">In your first 6–12 months, you will:</p> <ul data-start="3785" data-end="4045"> <li data-section-id="1kiv1kk" data-start="3785" data-end="3838">Improve conversion rates across key landing pages</li> <li data-section-id="k6nacc" data-start="3839" data-end="3900">Increase pipeline generated from content-driven campaigns</li> <li data-section-id="181glls" data-start="3901" data-end="3980">Build a repeatable system for testing and scaling high-performing messaging</li> <li data-section-id="1y2qpa7" data-start="3981" data-end="4045">Become the go-to person for “what content actually converts”</li> </ul> <hr data-start="4047" data-end="4050"> <h2 data-section-id="1mcn5bt" data-start="4052" data-end="4080"><strong data-start="4055" data-end="4080">Why This Role Matters</strong></h2> <p data-start="4082" data-end="4157">At emnify, content is not just about visibility — it’s a core growth lever.</p> <p data-start="4159" data-end="4265">This role is critical in turning our traffic, campaigns, and product story into measurable revenue impact.</p> </li> </ul>