Demand Generation Manager

<p><strong>About Cityswift</strong></p> <p>CitySwift is the world’s leading performance optimisation platform for public transport, enabling data-driven decision-making for some of the largest transport networks globally. Backed by over €15 million in venture capital funding, we partner with major public transport operators and government authorities, including Go-Ahead Group, Transport for London, and many more. CitySwift is experiencing accelerated growth, with 117% year-over-year revenue growth in 2025.</p> <p>Our mission is to increase the adoption of sustainable public transport worldwide. Today, our platform optimises more than 3 billion passenger journeys annually, and our target is to reach 10 billion journeys by the end of 2026.</p> <p>At CitySwift, you’ll have the opportunity to take ownership, make a measurable impact, and grow professionally as part of a collaborative, mission-driven team. Join us in shaping the future of public transport by driving the next phase of CitySwift’s growth.</p> <p><strong>About the Role</strong></p> <p>CitySwift is looking for a proactive and organised Demand Generation Manager with a strong background delivering measurable pipeline impact through Account Based Experiences (ABX). This is a hands-on role focused on planning and executing high-quality, multi-channel campaigns, including overseeing a busy events calendar.</p> <p>Working closely with CitySwift's Content Marketing, Product Marketing and Sales teams, you will take ownership of day-to-day ABX campaign execution across a variety of channels - covering everything from initial research and setup through to execution and reporting.</p> <p>&nbsp;</p> <p><strong>Key Responsibilities</strong></p> <p>Campaign Execution&nbsp;</p> <ul> <li>Contribute to quarterly campaign strategy and planning, aligned to ABX priorities and the events calendar.</li> <li>Build and launch multi-channel ABX campaigns, across organic social, paid social, events, outbound and industry/trade publications - ensuring coverage across core segments and markets.</li> <li>Monitor performance and optimise campaigns on an ongoing basis, refreshing messaging, creative and audience targeting based on performance data and learnings.</li> <li>Draft campaign copy and brief on creative requirements.</li> <li>Produce performance reports covering company-level and ad/campaign-level engagement, sharing with relevant stakeholders.</li> <li>Monitor weekly budget pacing and flag or reallocate spend across segments and regions, as needed.</li> <li>Keep outbound messaging templates up to date with current product positioning, tailored to the relevant segment, region and persona.</li> <li>Monitor intent signals and flag moderate or high signals to Sales.</li> <li>Update the campaign calendar to ensure team-wide visibility of all active campaigns.</li> </ul> <p>&nbsp;</p> <p>Events Management</p> <ul> <li>Own end-to-end management of owned and in-person events, using CitySwift’s Events Playbook as a foundation and improving it over time.</li> <li>Maintain the events calendar, researching new events and supporting evaluation and go/no-go recommendations to commercial leadership.</li> <li>Partner closely with Sales and the executive team to plan and execute all pre-event activity, including attendee outreach and social campaigns, to secure meetings ahead of each event.</li> <li>Manage event logistics including registration, team attendance coordination, stand rotas, on-site activation planning, and fringe events.</li> <li>Collect post-event feedback and review and report on performance against pre-defined success metrics.</li> <li>Track and maintain the events budget on an ongoing basis.</li> <li>Run bi-weekly events meetings with the broader team.</li> </ul> <p>&nbsp;</p> <p><strong>Key Skills</strong></p> <ul> <li>3+ years of experience in B2B marketing (ideally in SaaS), with a focus on campaign execution and/or events management.</li> <li>Hands-on experience running LinkedIn advertising campaigns, including audience build, creative briefing, performance monitoring, and optimisation.</li> <li>Experience with other paid distribution channels a bonus.</li> <li>Familiarity with ABM/ABX principles and experience running multi-channel campaigns targeting enterprise or mid-market audiences.</li> <li>Experience managing events end-to-end.</li> <li>Working knowledge of HubSpot or a comparable CRM/marketing automation platform.</li> <li>Ability to translate complex concepts into clear, simple and compelling copy.</li> <li>Strong organisational skills with the ability to manage multiple workstreams and deadlines simultaneously.</li> <li>Analytical mindset with the ability to read performance data and translate it into clear, actionable optimisations.</li> <li>Collaborative team player who communicates clearly and builds strong relationships across the wider Commercial team.</li> <li>Proactive, detail-oriented, and comfortable working autonomously in a fast-moving environment.</li> </ul> <p>&nbsp;</p> <p><strong>We value, recognise and reward our people</strong></p> <ul> <li>A role with real scope, where your impact is visible, your salary is reviewed as we grow, and there are career progression opportunities as the company scales and internationalises.&nbsp;</li> <li>Comprehensive health and life insurance through Laya Healthcare in Ireland and Aviva in the UK.</li> <li>Flexible working with hybrid working as the default in Ireland, core hours of 10am to 4pm, remote options depending on role and a work abroad programme of up to 6 weeks.</li> <li>25 days annual leave from day one, increasing by half a day per year of service, plus company days off, a half day before public holidays and an end of year shutdown.</li> <li>Enhanced family leave, including 6 months fully paid maternity leave and 3 weeks paid paternity leave after 18 months’ service (and wedding leave!)</li> <li>And on top of all of this, the usuals done well. A matching pension scheme that increases with service, paid sick leave, bike to work scheme, wellbeing supports, and an employee referral programme with rewards of up to €4,000 (or equivalent) per referral.</li> </ul> <p>#LI-Hybrid</p> <p>&nbsp;</p>