Demand Generation Specialist

<p><span style="font-size: 12pt;"><span style="font-family: arial, helvetica, sans-serif;"><strong>About TrueFoundry</strong></span><br></span><br>Every production AI system, whether it's powering customer support, writing code, analyzing financial data, or diagnosing medical conditions, needs the same foundational infrastructure. A way to route between models. A way to manage tools and integrate them securely. A way to orchestrate agents and enforce governance. A unified compute layer to run it all.</p> <p><strong>That infrastructure layer is being built right now.</strong></p> <p>We're TrueFoundry, and we're building it. We're looking for a Demand Generation Specialist to join the team.</p> <h2><span style="font-size: 12pt; font-family: arial, helvetica, sans-serif;"><strong>The Problem We're Solving</strong></span></h2> <p>Companies are moving beyond simple chatbots to production agentic systems. These systems route between OpenAI, Anthropic, Google, and self-hosted models. They integrate dozens of tools via protocols like MCP. They orchestrate multi-agent workflows where agents coordinate with other agents.</p> <p>The infrastructure to support this doesn't exist yet. You can't just duct-tape together a few API calls and call it production-ready.</p> <p>You need a control plane that handles:</p> <ul> <li>Intelligent routing with observability, cost policies, and fallback logic</li> <li>Centralized tool and MCP server management with security and lifecycle controls</li> <li>Agent orchestration with governance and guardrails</li> <li>A unified compute layer to run self-hosted models, custom tools, and agents</li> </ul> <p>We've built two products to solve this:</p> <p><strong>AI Gateway</strong> is the control plane that has five composable components (Prompts, LLM Gateway, MCP Gateway, Guardrails, Agent Gateway) that handle routing, orchestration, and governance.</p> <p><strong>AI Deploy</strong> is the compute layer of a Kubernetes-based platform that abstracts ML workloads as standard software primitives, so everything runs on unified infrastructure.</p> <p>We're Series A, backed by Intel Capital and Sequoia. Companies like CVS, Mastercard, Siemens, Paytm, Synopsys, and Zscaler run production AI workloads on our platform.</p> <p><strong>Role Overview:</strong><br>You will play a critical role in building and nurturing a healthy sales pipeline with highly qualified opportunities in specific verticals and geographies through targeted demand&nbsp;generation strategies. This role will require you to design, execute, and optimize multi- channel campaigns, driving interest and engagement for TrueFoundry's AI/ML offerings&nbsp;and enabling the sales team to convert opportunities into long-term customers.</p> <p><strong>Key Responsibilities:</strong></p> <ul> <li>Plan, develop, and execute multi-channel demand generation campaigns (including cold calls, email campaigns, content marketing, digital outreach, and events) to generate qualified leads and drive sales for TrueFoundry’s offerings.</li> <li>Nurture potential customers through personalized engagement, including product demos, sharing case studies, and providing whitepapers to accelerate interest and movement through the funnel.</li> <li>Build and maintain a robust pipeline by driving top-of-funnel activities with targeted outreach, discovery meetings, and qualification exercises to identify and create new opportunities.</li> <li>Owning cold-calling as a high-impact channel confidently reaching out to engineering, data, and product leaders to understand their MLOps, LLMOps, AI Gateway and AI infra challenges.</li> <li>Collaborate closely with sales teams post-qualification to develop ‘win plans’ that maximize conversion rates.</li> <li>Maintain a deep understanding of True Foundry’s solutions to tailor messaging effectively for specific customer needs and objectives.</li> <li>Partner with Solutions and Product teams to share customer feedback and insights to improve campaigns and go-to-market strategies.</li> <li>Act as a brand evangelist for True Foundry across LinkedIn, industry forums, and relevant platforms to enhance visibility and engagement.</li> <li>Track and report on campaign performance metrics, optimizing strategies for continuous improvement.</li> </ul> <p><strong>Must Have:</strong></p> <ul> <li>5–8 years of experience in Business Development, Inside Sales, or Demand Generation roles.</li> <li>Excellent English communication skills with a neutral or global accent.</li> <li>Proven experience selling Software Products, SaaS, Analytics, or AI/ML-driven solutions to global markets.</li> <li>Demonstrated track record of achieving or exceeding sales quotas on a quarterly and yearly basis.</li> <li>Strong ability to network and engage with C-level, VP, and Director-level stakeholders in enterprise organizations.</li> <li>Experience working in fast-paced, high-growth technology environments.</li> </ul> <h3><span style="font-family: arial, helvetica, sans-serif;"><strong>Why Join TrueFoundry</strong></span></h3> <ul> <li>Join a&nbsp;<strong>Series A-backed company</strong> shaping the future of AI application infrastructure.</li> <li>Work on <strong>real-world, high-impact problems</strong> across multiple industries</li> <li>Collaborate directly with <strong>founders and early leadership</strong> on shaping company and product direction</li> <li>Enjoy a <strong>flexible, ownership-driven work environment</strong> with rapid career growth</li> <li>Weekly learning sessions, team-building activities, and startup mentorship opportunities</li> <li><strong>Learning credits</strong> and resources to help you grow your technical and professional skills</li> </ul>