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Senior Demand Marketing Manager
Daxko
United States$95k–120kRemote2w ago
- Employment
- Full-time
- Seniority
- Senior
About the role
- Define and execute demand strategy for your program area, including audience segmentation, program design, and investment approach
- Build integrated, multi-channel program plans that align sales, lifecycle, content, and product marketing around shared pipeline goals
- Own program performance end-to-end — from planning and execution through optimization and reporting — with clear accountability for pipeline and revenue contribution
- Lead structured experimentation across audience, message, and channel, including hypothesis development, test design, and analysis
- Use data and AI-driven insights to forecast performance, identify funnel inefficiencies, and prioritize high-impact opportunities
- Manage program budgets and vendor relationships; build investment cases and optimize spend
- Build repeatable, scalable workflows for planning, reporting, and campaign execution
- 7+ years in B2B marketing, with 3+ years in a demand generation role where you owned pipeline-level performance
- Deep experience across multiple demand channels (email, paid media, SEO, social, events), including ABM
- Strong analytical skills — you're comfortable synthesizing multiple data sources, identifying root causes, and making decisions without perfect information
- Proven ability to design and run experimentation frameworks
- Experience with marketing automation platforms, CRM systems (Salesforce or HubSpot), and analytics tools
- Strong cross-functional collaboration skills; you can drive alignment without direct authority
- Experience in B2B SaaS, ideally 10 years or more
- Background in or familiarity with the fitness or wellness industry
- Experience building cross-functional campaign programs with measurable pipeline outcomes
Perks & benefits
- 401k
- Vision Insurance
- Paid Time Off
- Pension Matching
- Free Gym Membership
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