DGM Communications

About SKF

 SKF started its operations in India in 1923. Today, SKF provides industry leading automotive and industrial engineered solutions through its five technology-centric platforms: bearings and units, seals, mechatronics, lubrication solutions and services. Over the years the company has evolved from being a pioneer ball bearing manufacturing company to a knowledge-driven engineering company helping customers achieve sustainable and competitive business excellence.

SKF's solutions provide sustainable ways for companies across the automotive and industrial sectors to achieve breakthroughs in friction reduction, energy efficiency, and equipment longevity and reliability. With a strong commitment to research-based innovation, SKF India offers customized value-added solutions that integrate all its five technology platforms.

 

SKF Purpose Statement

Together, we re-imagine rotation for a better tomorrow.

By creating intelligent and clean solutions for people and the planet

 

 

Position Title:      DGM – Communications, ISEAM

Reports To:          Head – Marketing & Communications, ISEAM

Role Type:           Team Management  

Location:              Pune

 

Job Responsibilities

 

Role Purpose

Lead integrated internal and external communications for the ISEAM region (India, Southeast Asia, and Middle East), driving a consistent and high-impact narrative across markets.

The role owns media relations, brand positioning, corporate communications, and internal engagement, with a strong focus on share of voice, governance, and stakeholder alignment. It works closely with global and regional teams to ensure consistency of messaging and brand standards.

 

Key Responsibilities

External Communications & Media

Drive media strategy to improve share of voice (SOV), visibility, and leadership positioning

Lead PR and media engagement for product launches, leadership visits, and thought leadership

Manage PR agencies and build strong media relationships

Ensure consistent brand narrative across PR, social media, and campaigns

Collaborate with global and regional teams to align messaging and amplify impact

Corporate Communications & Compliance

Own communication for annual reports, quarterly results, AGM, and investor communication

Ensure accuracy, timeliness, and compliance with corporate and regulatory standards

Internal Communications

Lead communication for strategy, culture initiatives, HR programs, and organizational changes

Enable leadership messaging across channels (town halls, campaigns, internal platforms)

Partner closely with HR and leadership to drive engagement and alignment

Brand, Content & Customer Voice

Act as custodian of brand narrative and social media content quality

Lead content development across PR, leadership communication, and digital platforms

Drive voice of customer (VoC) initiatives and translate insights into brand actions

Partner with global teams on brand governance and tracking

Team & Stakeholder Leadership

Lead and develop a regional communications team (PR, brand, internal comms)

Collaborate with cross-functional teams and external partners for integrated execution

Reputation, Governance & Reporting

Drive crisis communication readiness and reputation management

Establish communication processes and governance frameworks

Track and report on SOV, media quality, engagement, and brand perception

 

Qualifications & Experience

MBA/Master’s in Communications, Marketing, or related field

10–15 years in corporate communications, PR, and internal communications

Experience across multi-country / matrix environments

Proven team leadership experience

 

Success Metrics

Share of Voice (SOV) and quality of media coverage

Media engagement and leadership visibility

Timely, compliant corporate communications

Brand consistency across PR, social, and campaigns

Voice of customer insights and brand perception improvement

Internal communication effectiveness

Team performance and stakeholder satisfaction

 

Why This Role Matters

This role shapes how ISEAM is perceived—externally through strong media presence and brand positioning, and internally through clear and engaging communication that drives culture and strategy execution.

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Interested, please share your updated profile – shivani.kumar@skf.com /