Digital Acquisition Marketing Specialist

<div class="content-intro"><div class="hhYuAvIJOPTWcgGlDbtXdODpCsbaxQvWgplU"> <div class="feed-shared-inline-show-more-text feed-shared-update-v2__description feed-shared-inline-show-more-text--minimal-padding feed-shared-inline-show-more-text--3-lines feed-shared-inline-show-more-text--expanded " data-artdeco-is-focused="true"> <div class="update-components-text relative update-components-update-v2__commentary "><span class="break-words tvm-parent-container">Creating a world where pets live longer, healthier lives, from their very first meal.</span></div> </div> </div> <h3><span style="font-size: 14px;">&nbsp;</span><a style="font-size: 14px;" href="https://goldenpetbrands.com/our-brands">Learn more about our brands.</a></h3></div><p><strong>We’re Looking For A(n):</strong> Digital Acquisition Marketing Specialist</p> <p><strong>Location:</strong> Remote or Hybrid (El Segundo, CA and/or Burbank/North Hollywood, CA)</p> <p><strong>What You’ll Be Doing:&nbsp;</strong>The Digital Acquisition Marketing Specialist is responsible for managing a specific product(s) with the primary goal of acquiring new customers on multiple platforms including but not limited: Meta, Google, Youtube, CTV, Taboola, Outbrain, and others. This person will be the main go to person for all things associated with this product and is involved in the entire acquisition cycle. This role works cross functionally with all departments and will lead team meetings with the creative teams. This role will also be responsible for A/B testing on landing pages, funnel creation &amp; optimizations to drive performance on the front-end.</p> <ul> <li>Manage and analyze paid media campaigns and budgets on a daily basis in order to hit strict KPI goals.&nbsp;</li> <li>Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization.</li> <li>Lead creative meetings to analyze ad results while also coming up with new ideas for testing.&nbsp;</li> <li>Regularly ideate, implement, and measure results of A/B testing for ad creatives (video and display) and landing pages.</li> <li>Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins.</li> <li>Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates.</li> <li>Regularly analyze and provide improvements for the customer experience throughout the sales funnel from day one acquisition.</li> <li>Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.</li> <li>Collaborate with our internal affiliate team and/or directly with the affiliate and agency partners who advertise for us and make sure that our strict KPIs are met.</li> </ul> <p><strong>Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):</strong></p> <ul> <li>Experience scaling and maintaining ad campaigns while hitting key performance metrics &amp; goals</li> <li>Able to interpret test results to make data-driven decisions.</li> <li>Proficient at managing multiple projects and able to organize, prioritize and structure workload</li> <li>Strong mathematical and analytical skills.</li> <li>Comfortable with basic image editing softwares</li> <li>Creative thinker who can take constructive feedback</li> <li>Strong interpersonal, verbal and written skills</li> <li>Self-motivated and a team player</li> <li>Confident in leading team calls&nbsp;</li> <li>Passion for pet health</li> <li>Required Education:<strong> </strong>Bachelor’s Degree or equivalent experience</li> <li>Preferred Education: Bachelor’s Degree in Marketing</li> <li>Required Experience:<strong>&nbsp;</strong></li> <ul> <li>1-3 years of experience in Digital Marketing preferably within Digital Acquisition/ Performance Marketing.</li> <li>Experience optimizing sales funnels via A/B testing.</li> <li>Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics &amp; goals.</li> </ul> <li>Preferred Experience:&nbsp;</li> <ul> <li>3-5 years of Digital Acquisition/ Performance Marketing</li> <li>Direct-to-Consumer experience</li> <li>Experience optimizing/strategizing video ad creatives</li> </ul> </ul> <div class="p-rich_text_section"><strong data-stringify-type="bold">Golden Perks &amp; Benefits:</strong></div> <ul class="p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested" data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0"> <li data-stringify-indent="0" data-stringify-border="0">Comprehensive healthcare coverage – We cover&nbsp;<strong data-stringify-type="bold">100% of premiums</strong>&nbsp;for medical, dental, and vision plans for employee-only plans.</li> <li data-stringify-indent="0" data-stringify-border="0">Annual bonus</li> <li data-stringify-indent="0" data-stringify-border="0">We match up to<strong data-stringify-type="bold">&nbsp;3.5% of your 401k contributions</strong>, ensuring your retirement savings grow alongside your career.</li> <li data-stringify-indent="0" data-stringify-border="0"><strong data-stringify-type="bold">6 paid sick and mental health days,</strong>&nbsp;an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.</li> <li data-stringify-indent="0" data-stringify-border="0">Invest in your future with our&nbsp;<strong data-stringify-type="bold">Employee Stock Ownership Plan</strong>, where company contributions fund your retirement plan with company stock.&nbsp;<a class="c-link" href="https://www.goldenhippo.com/esop" target="_blank" data-stringify-link="https://www.goldenhippo.com/esop" data-sk="tooltip_parent">Learn more.</a></li> <li data-stringify-indent="0" data-stringify-border="0"><strong data-stringify-type="bold">Reimbursements for a portion of personal cell phone and internet usage</strong>&nbsp;for eligible employees.</li> <li data-stringify-indent="0" data-stringify-border="0"><strong data-stringify-type="bold">Professional development</strong>&nbsp;<strong data-stringify-type="bold">opportunities</strong>&nbsp;with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.</li> <li data-stringify-indent="0" data-stringify-border="0">Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over&nbsp;<strong data-stringify-type="bold">$9 million</strong>&nbsp;to date.</li> <li data-stringify-indent="0" data-stringify-border="0">Potential for quarterly KPI bonuses.</li> </ul> <p>The base salary range is $68,400-$91,300, plus bonus potential.</p> <p class="p1">The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click&nbsp;<a href="https://www.golden-careers.com/Nationwide-Salary-Transparency">here</a> to find the pay differential in your state of residence if the role is remote.&nbsp;</p> <p><br>Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.</p><div class="content-conclusion"><p>We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.</p> <p><strong data-stringify-type="bold">A Note to Recruiting Agencies: </strong>At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are <em>not</em> authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding.</p> <p><strong>Candidate Safety:</strong> The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Pet Brands recruiters will <strong>only </strong>contact applicants from our official company e-mail domain, (<a href="mailto:NAME@GOLDENPETBRANDS.COM">NAME@GOLDENPETBRANDS.COM</a>) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Pet Brands recruiters will <strong>never</strong><strong>&nbsp;</strong>send you checks, or ask you to disclose personal financial details.&nbsp;</p> <p><a href="https://www.goldenhippo.com/internet-safety" target="_blank">Click here to learn more about general internet safety and our hiring practices.&nbsp;</a></p> <p>&nbsp;</p></div>