Digital Automotive Growth & Partnerships Manager

• Own end-to-end origination performance across direct and partner automotive channels, including applications, approvals, settlements, conversion rates, acquisition efficiency, and contribution margins.
• Monitor and report on channel and portfolio performance to surface trends, risks, and opportunities, translating data into clear commercial actions and stakeholder recommendations.

Direct Acquisition & Funnel Optimisation

• Drive Direct-to-Consumer car loan growth across digital channels, partnering with Growth and Marketing to optimise lead generation, acquisition efficiency, and conversion through data-driven campaign and funnel improvements.
• Lead funnel performance by using analytics to identify drop-off points, test improvements, and implement initiatives that increase application completion and approval rates across the customer journey.

Automotive Partnerships

• Manage and grow automotive partner relationships, including campaign execution, pricing initiatives, incentive programmes, and ongoing performance optimisation across the partner portfolio.
• Identify opportunities to deepen engagement with existing partners and support the onboarding of new automotive partners, including dealers and finance brokers, to expand Plenti's distribution reach.

Product & Pricing

• Own automotive product performance by defining priorities, analysing customer and commercial data, and driving initiatives that improve acquisition, conversion, and profitability across the customer lifecycle.
• Develop and execute pricing strategies that drive origination growth and profitability, drawing on market trends, competitor activity, and customer behaviour to identify and test commercial levers.

Data-Driven Growth & Insights

• Use customer, funnel, and channel data to identify opportunities to improve acquisition, conversion, and portfolio performance, translating insights into actionable recommendations on pricing, messaging, targeting, and customer experience.
• Work cross-functionally to prioritise and deliver growth initiatives, partnering with Growth, Marketing, Risk, Operations, and Technology to improve commercial outcomes and customer engagement.

• Bachelor’s degree in Marketing, Business, or related field
• 3+ years’ experience in Product Management, Growth, Partnerships, Commercial, or Portfolio Management roles
• Experience in financial services, consumer lending, automotive finance, fintech, or similar industries 
• Proven experience driving growth across B2C and B2B digital acquisition channels
• Experience working with OEMs, dealers, or automotive ecosystems (highly regarded)
• Strong commercial acumen with experience in pricing, growth, or performance optimisation
• Demonstrated success driving origination growth, acquisition, or channel performance
• Experience managing external partners or strategic relationships
• Strong analytical skills with ability to translate data into commercial action
• Excellent stakeholder management and communication skills