About the role
Digital Communications & Technical Marketing Specialist
About the Role
We are seeking a Digital Communications & Technical Marketing Specialist to manage and optimize our digital marketing infrastructure and execute data-driven campaigns that support brand visibility, lead generation, and customer engagement. This role combines technical expertise with digital marketing execution, including website management, SEO, marketing automation, and campaign performance.
Key Responsibilities
Website Management & SEO
Manage and maintain the company website using WordPress, including updates, content optimization, and troubleshooting
Develop and execute SEO strategies including keyword research, on-page optimization, metadata, and technical SEO
Monitor website performance, user experience, and technical issues; implement improvements
Drive organic traffic growth and improve search rankings
Email Marketing & Marketing Automation
Build, test, and deploy email marketing campaigns using Salesforce Marketing Cloud or similar platforms
Manage customer journeys, audience segmentation, and automation workflows
Ensure campaign performance, deliverability, and compliance
Digital Marketing & LinkedIn Campaigns
Plan and execute LinkedIn campaigns, including audience targeting, A/B testing, and optimization
Support paid and organic digital marketing initiatives to drive engagement and lead generation
Monitor and improve campaign performance
Analytics & Reporting
Track and analyze digital marketing KPIs such as website traffic, SEO performance, email engagement, and lead generation
Develop reports and dashboards to provide actionable insights
Use data to optimize campaigns and improve ROI
Marketing Technology & Systems
Maintain integrations between marketing platforms including WordPress, CRM, and marketing automation tools
Troubleshoot technical marketing issues and improve workflows
Ensure accurate tracking, tagging, and data management
Cross-Functional Collaboration
Partner with Sales to improve lead management, routing, and conversion tracking
Collaborate with creative teams on digital assets and campaign execution
Support development of landing pages, forms, and tracking mechanisms
Qualifications
Bachelor’s degree in Marketing, Communications, or related field
3–5 years of experience in digital marketing, technical marketing, or marketing operations
Strong experience with WordPress (including basic HTML/CSS)
Solid SEO knowledge (keyword research, optimization, analytics)
Experience managing LinkedIn campaigns (paid and/or organic)
Experience with email marketing platforms (Salesforce Marketing Cloud preferred)
Strong analytical and problem-solving skills
Ability to manage multiple priorities and work independently
Core Competencies
Technical marketing expertise
Data-driven decision making
Marketing automation and systems management
Communication and collaboration
Problem-solving and troubleshooting
Why Join Us
Opportunity to own and improve digital marketing systems end-to-end
Exposure to modern marketing tools and technologies
Collaborative and cross-functional work environment
Direct impact on lead generation and business growth
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