Digital Designer

What we would like you to bring to the role….key experience, knowledge, skills & personal qualities

• Contribute to creative sessions and proactively suggest platform or tool innovations.
• Stay curious and informed about how AI and automation can help scale design, streamline workflow, or unlock creative testing.
• Partner with our media and insight teams to iterate and improve based on campaign performance.
• A passionate designer with strong conceptual and technical ability across static and motion formats.
• Fluent in Adobe Creative Suite (especially After Effects, Photoshop, Illustrator); working knowledge of 3D/AI tools a bonus.
• Strong portfolio demonstrating creative flair, attention to detail, and performance-focused design.
• Deep understanding of digital platforms, formats, and audience behaviours — particularly in entertainment or youth-focused content.
• Curious and proactive: always looking to evolve your work, tools, and approach.
• Comfortable balancing high craft with speed and scale.
• A confident communicator, team collaborator, and design problem-solver.
• Comfortable interpreting creative briefs and adapting based on campaign insight, platform data or performance metrics.

What you will get to work on….key outputs and responsibilities of the role

• Design and animate high-impact, performance-driven assets for paid digital platforms including Meta, TikTok, YouTube, Google, Amazon, Samsung TV and CTV environments.- Use layout, hierarchy, motion and messaging to maximise clarity, emotional resonance, and audience engagement.
• Collaborate closely with creatives, editors, and media teams to ensure your work drives audience growth and performs against KPIs.
• Create assets that are native to platform, and tailored to audience behaviours, ad formats and best practice.
• Build templates and toolkits that help scale and automate asset creation.
• Support test-and-learn campaigns with asset variants, understanding how layout, motion and messaging impact performance.

• Experience creating for emerging platforms (Twitch, Snap, Reddit, gaming environments, shoppable video, AR filters).
• Working knowledge of HTML5, CSS, or creative coding for dynamic ad formats.
• Familiarity with creative automation/DCO platforms (Smartly.io, Celtra, Google Studio, Adobe Express, Canva for Enterprise, etc.).
• Experience with 3D, motion graphics, or lightweight VFX to enhance social assets.
• Understanding of UX/UI principles for landing pages or micro-sites tied to campaigns.
• Experience using data dashboards or analytics tools to inform creative decisions.
• Knowledge of accessibility and inclusive-design standards for digital content.

More information

• You’ll be part of a fast-moving, collaborative Performance & Digital team that sits at the heart of UKTV Creative — working hand-in-hand with Marketing, Media, Insight and Product to drive growth for UKTV.
• The team will become more insight-driven and test-and-learn focused; we’re constantly iterating creative based on performance data and platform trends.
• Expect a supportive but high-energy environment where experimentation with automation, AI and new formats is encouraged, and where speed and craft both matter.
• You’ll have the chance to shape how we scale our digital output, influence processes, and help set best practice for performance creative across the business.